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May 2025
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Home/Insights/Retailers/scentbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for scentbeauty.comscentbeauty.com

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143K
Revenue
88K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Scentbeauty.com is a website offering a wide range of fragrances. Customers can browse and purchase perfumes, colognes, and other scented products from various well-known brands. The website provides a platform for users to explore and shop different scents based on their preferences and offers a convenient online shopping experience.

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scentbeauty.com's revenueOVER TIME
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Over the past three months, scentbeauty.com revenue has experienced decline of 61%, compared to the preceding three months.

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scentbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, scentbeauty.com in the BEAUTY AND COSMETICS industry had online sales revenue of $143,036, conversion rate of 2.00-2.50%, AOV of $75-100, and 87,971 sessions. The median revenue in the industry is $46,882, highest revenue by ulta.com at $96,002,620, highest conversion rate at 4.51%, lowest conversion rate at 1.17%, highest AOV at $213, lowest AOV at $53, and highest sessions at 38,510,361 from sephora.com with a median of 19,997 sessions.
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scentbeauty.com competitors

In May 2025, scentbeauty.com lagged behind its competitors in terms of revenue and sessions. While scentbeauty.com generated a revenue of $143,036 with 1,782 transactions and 87,971 sessions, competitors like thefragranceshop.co.uk outperformed with $3,742,984 in revenue, 41,969 transactions, and 1,592,920 sessions. Despite having a similar Average Order Value (AOV) of $75-100 and conversion rate of 2.00-2.50%, scentbeauty.com was still behind in overall performance. Other competitors like creedfragrances.co.uk, perfumesociety.org, pinrose.com, and henryrose.com also outperformed scentbeauty.com in terms of revenue, transactions, sessions, and AOV. To stay competitive in the fragrance industry, scentbeauty.com may need to focus on increasing its revenue and sessions to match up with its competitors.

pinrose.com screenshot
#1 pinrose.com
15K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thefragranceshop.co.uk screenshot
#2 thefragranceshop.co.uk
3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
creedfragrances.co.uk screenshot
#3 creedfragrances.co.uk
368.9K
Revenue
176.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
perfumesociety.org screenshot
#4 perfumesociety.org
117.1K
Revenue
96.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
henryrose.com screenshot
#5 henryrose.com
194.3K
Revenue
93.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
scentbeauty.com vs top market performers
scentbeauty.com
top retailers
conversion rate vs average order value for scentbeauty.com and its competitors
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Revenue share by device at scentbeauty.com

In May large majority of sales on scentbeauty.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on scentbeauty.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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brands overtime comparison

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scentbeauty.com channels

Identify top traffic channels that drive growth for scentbeauty.comand discover how performance of traffic channels has changed over time.

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scentbeauty.com Google Ads spend

Evaluate scentbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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scentbeauty.com devices

Review scentbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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scentbeauty.com top markets

Explore scentbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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scentbeauty.com country & global rank

Assess the ranking of scentbeauty.com among other retailers within its primary country and worldwide.

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