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Jul 2026
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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211.6K
Revenue
Jul 26
79.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com Annual Revenue and Growth

toys-for-fun.com's annual sales on its online store amounted to $4.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toys-for-fun.com revenue by year

toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 20%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
toys-for-fun.com operates in the e-commerce and shopping category and performed strongly in July 2026, generating $212,000 in online sales, significantly exceeding the typical store in the e-commerce and shopping category, which generates around $80,800 monthly. Its conversion rate of 1.50-2.00% falls within the category's typical range of 0.75% to 3.8%. The average order value (AOV) of $125-150 is also within the typical range of $59 to $332. Additionally, toys-for-fun.com had 79,100 sessions, well above the typical store in the e-commerce and shopping category, which sees around 35,800 sessions monthly.
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toys-for-fun.com competitors

In July 2026, toys-for-fun.com trails its competitors significantly in traffic, recording only 79,100 sessions compared to lego.com's 54.5 million, which positions toys-for-fun.com last among its peers. While it generates $212,000 in revenue and 1,485 transactions, it still lags behind brickmerge.de's $240,000 revenue and 2,555 transactions. The average order value (AOV) for toys-for-fun.com ranges from $125-150, which is notably higher than brickmerge.de's $75-100 but lower than jb-spielwaren.de's $150-175. Conversion rates for toys-for-fun.com hover between 1.50-2.00%, aligning with duo-shop.de's rate, while trailing lego.com’s more effective conversion rate of 2.00-2.50%. Overall, toys-for-fun.com faces significant challenges in session numbers and transaction volume compared to its larger competitors.

brickmerge.de screenshot
#1 brickmerge.de
239.9K
Revenue
170.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
290.3K
Revenue
131.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
84.2M
Revenue
54.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
57.6K
Revenue
103K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
smythstoys.com screenshot
#5 smythstoys.com
47.5M
Revenue
15.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In July large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toys-for-fun.com operates in

toys-for-fun.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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