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Sep 2025
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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263K
Revenue
Sep 25
86.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 15%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
In September 2025, toys-for-fun.com generated $262,958 in online sales, significantly exceeding the e-commerce median of $81,105, while its conversion rate of 1.50-2.00% remains below the industry high of 3.72%. The average order value (AOV) ranged between $150-175, below the high of $351. The site attracted 86,914 sessions, surpassing the median of 37,786 but far from the 30,281,186 sessions of the largest competitor, michaels.com. Overall, toys-for-fun.com demonstrates strong revenue performance, though opportunities for improvement in conversion rate and session count remain.
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toys-for-fun.com competitors

In September 2025, toys-for-fun.com generated a revenue of $262,958 with 1,630 transactions and 86,914 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, brickmerge.de had a higher revenue of $358,284 with 3,751 transactions and 256,428 sessions, but a lower AOV of $75-100 and similar conversion rate of 1.00-1.50%. duo-shop.de performed slightly lower than toys-for-fun.com with $174,877 revenue, 1,727 transactions, 99,449 sessions, and a slightly lower AOV of $100-125. On the other hand, larger competitors like lego.com and rofu.de showed significantly higher revenues, transactions, and sessions but had varying AOV and conversion rates. Overall, toys-for-fun.com falls in the mid-range among its competitors in terms of revenue, transactions, and sessions, with a decent AOV and conversion rate.

brickmerge.de screenshot
#1 brickmerge.de
358.3K
Revenue
256.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
174.9K
Revenue
99.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
55.5M
Revenue
48.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
45.9K
Revenue
74.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
smythstoys.com screenshot
#5 smythstoys.com
40.5M
Revenue
12.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In September large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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