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Sep 2026
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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155.6K
Revenue
Sep 26
51.4K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com Annual Revenue and Growth

toys-for-fun.com's annual sales on its online store amounted to $4.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toys-for-fun.com revenue by year

toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
toys-for-fun.com operates in the e-commerce and shopping category, generating impressive revenue of $156,000 for September 2026. This performance is notably above the typical store in the e-commerce and shopping category, which earns around $73,500 monthly. With a conversion rate of 1.50-2.00%, toys-for-fun.com is within the typical range of 0.72% to 3.81%. The average order value (AOV) sits between $175-200, also within the category's typical range of $59 to $347. Lastly, the site attracted 51,400 sessions, surpassing the typical store in the e-commerce and shopping category's 34,400 sessions.
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toys-for-fun.com competitors

toys-for-fun.com trails significantly in sessions, achieving 51,400 compared to competitors like lego.com, which leads with 53.3 million. In September 2026, toys-for-fun.com reported a revenue of $156,000 from 881 transactions, giving it an average order value (AOV) of $175-200. In contrast, brickmerge.de and duo-shop.de surpassed with revenues of $249,000 and $390,000, respectively. While toys-for-fun.com shares a similar AOV with jb-spielwaren.de, which reported $45,400, it excels over jb-spielwaren.de's conversion rate, ranging from 1.50-2.00% compared to jb-spielwaren.de's 0.00-0.50%. Notably, competitors like smythstoys.com, with a revenue of $66 million and a conversion rate of 2.50-3.00%, showcase a broader market reach, underscoring toys-for-fun.com’s challenges in a competitive landscape.

brickmerge.de screenshot
#1 brickmerge.de
249.4K
Revenue
178.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
390.2K
Revenue
169K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lego.com screenshot
#3 lego.com
56.5M
Revenue
53.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
45.4K
Revenue
85K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
smythstoys.com screenshot
#5 smythstoys.com
66M
Revenue
22.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In September large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toys-for-fun.com operates in

toys-for-fun.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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