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Jan 2026
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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231.5K
Revenue
Jan 26
80K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com Annual Revenue and Growth

toys-for-fun.com's annual sales on its online store amounted to $4.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toys-for-fun.com revenue by year

toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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toys-for-fun.com revenue growth for last six months
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OVERVIEW
In January 2026, toys-for-fun.com generated $231,530 in revenue, significantly surpassing the e-commerce median of $104,613, while its conversion rate of 1.50-2.00% falls below the high industry benchmark of 3.81%. With an average order value (AOV) of $150-175, it is lower than the top-tier AOV of $348, and the site attracted 79,972 sessions, exceeding the median of 44,933 but trailing far behind the industry leader, boots.com, which recorded 35,443,340 sessions. Overall, toys-for-fun.com demonstrates solid performance but has room for improvement in conversion rates and AOV to compete with larger players.
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toys-for-fun.com competitors

In January 2026, toys-for-fun.com generated a revenue of $231,530 with 1,387 transactions and 79,972 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison to its competitors, brickmerge.de leads in revenue with $299,910 from 3,218 transactions and 224,114 sessions, but has a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. duo-shop.de follows closely behind toys-for-fun.com in revenue at $204,031 from 2,087 transactions and 120,065 sessions, with a similar AOV and conversion rate. lego.com is a giant in the industry with a revenue of $85,852,321 from 1,773,467 transactions and 72,670,697 sessions, but has a lower AOV and higher conversion rate. rofu.de falls in the middle with $269,466 in revenue from 6,465 transactions and 467,272 sessions, along with a lower AOV and conversion rate.

brickmerge.de screenshot
#1 brickmerge.de
299.9K
Revenue
224.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
204K
Revenue
120.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lego.com screenshot
#3 lego.com
85.9M
Revenue
72.7M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
smythstoys.com screenshot
#4 smythstoys.com
50.2M
Revenue
15.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
rofu.de screenshot
#5 rofu.de
269.5K
Revenue
467.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In January large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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