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May 2026
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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178K
Revenue
May 26
61.8K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com Annual Revenue and Growth

toys-for-fun.com's annual sales on its online store amounted to $4.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toys-for-fun.com revenue by year

toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
In May 2026, toys-for-fun.com achieved impressive e-commerce metrics, generating $178,026 in online sales, significantly exceeding the median of $82,750 for its category, with a conversion rate of 1.50-2.00%, below the high benchmark of 3.88%. The average order value (AOV) ranged from $150-175, considerably lower than the top-tier AOV of $350, while total sessions reached 61,793, outpacing the median of 35,027 but far behind qvc.com's leading figure of 30,400,863 sessions, showcasing both strengths and areas for potential growth in this competitive e-commerce landscape.
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toys-for-fun.com competitors

In May 2026, toys-for-fun.com reported revenue of $178,026 from 1,084 transactions and 61,793 sessions, achieving an average order value (AOV) between $150-175 and a conversion rate of 1.50-2.00%. Competitors like brickmerge.de and duo-shop.de outperformed with revenues of $258,210 and $245,195, respectively, but both had lower AOVs of $75-100 and $100-125. Meanwhile, lego.com dominated the market with staggering revenue of $52,929,254, despite a lower AOV of $25-50. rofu.de showed a stronger session count at 286,763 and achieved a revenue of $175,720, but had an AOV of only $50-75. Notably, jb-spielwaren.de struggled with only $68,895 in revenue and a conversion rate as low as 0.00-0.50%. Overall, toys-for-fun.com stands well against smaller competitors but faces significant challenges from larger players like lego.com.

brickmerge.de screenshot
#1 brickmerge.de
258.2K
Revenue
187.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
245.2K
Revenue
127.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
52.9M
Revenue
56.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
68.9K
Revenue
122.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
smythstoys.com screenshot
#5 smythstoys.com
46.8M
Revenue
15.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In May large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toys-for-fun.com operates in

toys-for-fun.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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