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May 2025
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for toys-for-fun.comtoys-for-fun.com

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307.5K
Revenue
95.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com's revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 23%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
In May 2025, toys-for-fun.com in the e-commerce_and_shopping industry generated a revenue of $307,483, with a conversion rate of 1.50-2.00% and an AOV of $150-175. This performance metrics are above the median for the industry which stands at $83,973, 3.75% conversion rate, and a $349 AOV. The website attracted 95,450 sessions, which is higher than the median sessions in the industry (37,355). However, the largest store in the category is qvc.com with $120,848,035 revenue and boots.com attracting the highest number of sessions at 27,739,926.
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toys-for-fun.com competitors

In May 2025, toys-for-fun.com generated a revenue of $307,483 from 1,834 transactions and 95,450 sessions, with an average order value (AOV) ranging between $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, toys-for-fun.com lags behind in revenue and transactions. lego.com leads the pack with a significantly higher revenue of $37,693,395 from 783,331 transactions and 40,952,675 sessions, but with a lower AOV of $25-50. On the other hand, jb-spielwaren.de has a lower revenue of $117,157 but a high AOV of $200-225, while rofu.de, brickmerge.de, and duo-shop.de also outperform toys-for-fun.com in terms of revenue, transactions, and AOV. Despite its respectable conversion rate, toys-for-fun.com will need to enhance its marketing and sales strategies to compete more effectively with these leading competitors.

brickmerge.de screenshot
#1 brickmerge.de
319.7K
Revenue
234.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
172.2K
Revenue
89.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
37.7M
Revenue
41M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
117.2K
Revenue
112.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
smythstoys.com screenshot
#5 smythstoys.com
43.7M
Revenue
12.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In May large majority of sales on toys-for-fun.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on toys-for-fun.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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