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Dec 2025
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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288K
Revenue
Dec 25
93.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced growth of 19%, compared to the preceding three months.

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toys-for-fun.com revenue growth for last six months
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OVERVIEW
In December 2025, toys-for-fun.com generated $287,957 in online sales, significantly surpassing the e-commerce median of $110,409, though far behind qvc.com’s $151,023,785. The site's conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.94%. With an average order value (AOV) between $150 and $175, it also fell short of the high AOV of $338. The site recorded 93,761 sessions, outpacing the e-commerce median of 47,805 but dwarfed by boots.com's 49,388,130 sessions, indicating strong engagement within its niche despite challenges in conversion and order value.
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toys-for-fun.com competitors

In December 2025, toys-for-fun.com generated a revenue of $287,957 with 1,750 transactions and 93,761 sessions. The average order value (AOV) ranged from $150 to $175, and the conversion rate was between 1.50% and 2.00%. Compared to its competitors, brickmerge.de had a revenue of $347,759 with 3,718 transactions and 262,826 sessions, with an AOV of $75 to $100 and a conversion rate of 1.00% to 1.50%. duo-shop.de recorded $272,006 in revenue from 2,625 transactions and 159,060 sessions, boasting an AOV of $100 to $125 and a conversion rate of 1.50% to 2.00%. lego.com had the highest revenue at $100,070,165 with 2,072,841 transactions and 78,256,133 sessions, while jb-spielwaren.de had a revenue of $290,880 with 1,300 transactions and 134,772 sessions, showcasing a high AOV of $200 to $225 but a lower conversion rate of 0.50% to 1.00%. rofu.de made $411,337 in revenue from 8,731 transactions and 690,013 sessions, with an AOV of $25 to $50 and a conversion rate of 1.00% to 1.50%. Overall, toys-for-fun.com falls within the middle range in terms of revenue and metrics compared to its competitors in the toy industry.

brickmerge.de screenshot
#1 brickmerge.de
347.8K
Revenue
262.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
272K
Revenue
159.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lego.com screenshot
#3 lego.com
100.1M
Revenue
78.3M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
290.9K
Revenue
134.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
smythstoys.com screenshot
#5 smythstoys.com
98M
Revenue
29.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
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conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In December large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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