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Apr 2026
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Home/Insights/Retailers/toys-for-fun.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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221.3K
Revenue
Apr 26
81.8K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

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toys-for-fun.com Annual Revenue and Growth

toys-for-fun.com's annual sales on its online store amounted to $4.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toys-for-fun.com revenue by year

toys-for-fun.com's monthly revenueOVER TIME
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Over the past three months, toys-for-fun.com revenue has experienced decline of 8%, compared to the preceding three months.

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toys-for-fun.com revenue decline for last six months
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OVERVIEW
In April 2026, toys-for-fun.com generated $221,271 in revenue from online sales, significantly exceeding the e-commerce median of $80,332. The site’s conversion rate ranged between 1.50-2.00%, below the industry high of 3.67%. Its average order value (AOV) fell between $150-175, notably lower than the top AOV of $321. With 81,797 sessions, toys-for-fun.com attracted less traffic than the e-commerce median of 37,000 and far fewer than the highest, which was 28,182,023 from boots.com. Overall, while outperforming revenue expectations, there are areas for improvement in traffic and conversion metrics.
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toys-for-fun.com competitors

In April 2026, toys-for-fun.com reported a revenue of $221,271 from 1,392 transactions over 81,797 sessions, achieving an average order value (AOV) between $150 and $175, with a conversion rate of 1.50-2.00%. Comparatively, brickmerge.de generated $191,903 with a lower AOV of $75-100 but had a higher transaction count of 2,248. duo-shop.de also surpassed toys-for-fun.com in transactions (2,478) with a similar AOV and a conversion rate of 2.00-2.50%. In contrast, lego.com dwarfs all competitors, boasting revenue of $50,884,262 despite a significantly lower AOV of $25-50. Competitor rofu.de had a lower revenue of $159,396 with high session counts but a lower AOV and conversion rate. Overall, toys-for-fun.com excels in AOV and revenue, while competitors often attract more transactions, showcasing varied strengths in the online toy market.

brickmerge.de screenshot
#1 brickmerge.de
191.9K
Revenue
159.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
duo-shop.de screenshot
#2 duo-shop.de
195.4K
Revenue
99.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lego.com screenshot
#3 lego.com
50.9M
Revenue
49.2M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
jb-spielwaren.de screenshot
#4 jb-spielwaren.de
42.1K
Revenue
103.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
smythstoys.com screenshot
#5 smythstoys.com
44.1M
Revenue
15.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
toys-for-fun.com vs top market performers
toys-for-fun.com
top retailers
conversion rate vs average order value for toys-for-fun.com and its competitors
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Revenue share by device at toys-for-fun.com

In April large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toys-for-fun.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toys-for-fun.com channels

Identify top traffic channels that drive growth for toys-for-fun.comand discover how performance of traffic channels has changed over time.

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toys-for-fun.com Google Ads spend

Evaluate toys-for-fun.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toys-for-fun.com devices

Review toys-for-fun.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toys-for-fun.com top markets

Explore toys-for-fun.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toys-for-fun.com country & global rank

Assess the ranking of toys-for-fun.com among other retailers within its primary country and worldwide.

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