Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for puracy.compuracy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
335K
Revenue
Aug 26
104.6K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
Loading...

Puracy.com is an online platform that offers a variety of household cleaning and personal care products. Their range includes items like multipurpose cleaners, hand soaps, baby care essentials, laundry detergents, and hair care products. The website aims to provide consumers with effective and eco-friendly options for maintaining a clean and sustainable lifestyle.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

puracy.com Annual Revenue and Growth

puracy.com's annual sales on its online store amounted to $3.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
puracy.com revenue by year

puracy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, puracy.com revenue has experienced growth of 25%, compared to the preceding three months.

View real-time data
puracy.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
puracy.com has an impressive conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. For the month of August 2026, the site generated $335,000 in revenue from online sales, significantly outperforming the average store in the beauty and cosmetics category, which typically generates around $46,500 monthly. The site attracted 105,000 sessions, well above the average store in the beauty and cosmetics category, which sees around 20,600 sessions. While the largest player, ulta.com, leads the category with $157.9 million in revenue, puracy.com remains a strong contender within the competitive landscape of beauty and cosmetics.
Read more

puracy.com competitors

In August 2026, puracy.com excels with a strong conversion rate of 2.50-3.00%, positioning it competitively against its rivals. It trails in overall revenue, achieving $335,000, ranking third among competitors like makingcosmetics.com, which leads with $428,000, and dropps.com, at $357,000. In terms of transactions, puracy.com ranks second with 3,080, behind dropps.com, which has 3,348 transactions. However, it surpasses cleanmama.com, which recorded 2,613 transactions. Regarding sessions, puracy.com ranks third with 105,000, falling behind makingcosmetics.com's 147,000 sessions. While the average order value (AOV) of puracy.com aligns at $100-125, it matches dropps.com but lags behind makingcosmetics.com, which boasts a significantly higher AOV of $225-250. Overall, puracy.com demonstrates strengths in conversion efficiency but faces challenges in revenue and session counts compared to its competitors.

dropps.com screenshot
#1 dropps.com
356.6K
Revenue
103.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
cleanmama.com screenshot
#2 cleanmama.com
191.1K
Revenue
125.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
makingcosmetics.com screenshot
#3 makingcosmetics.com
427.7K
Revenue
146.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
myvitabath.com screenshot
#4 myvitabath.com
8.2K
Revenue
7.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
mollyssuds.com screenshot
#5 mollyssuds.com
119.6K
Revenue
50.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
puracy.com vs top market performers
puracy.com
top retailers
conversion rate vs average order value for puracy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at puracy.com

In August large majority of sales on puracy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In August large majority of sales on puracy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries puracy.com operates in

puracy.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

puracy.com channels

Identify top traffic channels that drive growth for puracy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

puracy.com Google Ads spend

Evaluate puracy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

puracy.com devices

Review puracy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

puracy.com top markets

Explore puracy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

puracy.com country & global rank

Assess the ranking of puracy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard