Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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282.7K
Revenue
130.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Puracy.com is an online platform that offers a variety of household cleaning and personal care products. Their range includes items like multipurpose cleaners, hand soaps, baby care essentials, laundry detergents, and hair care products. The website aims to provide consumers with effective and eco-friendly options for maintaining a clean and sustainable lifestyle.

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puracy.com's revenueOVER TIME
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Over the past three months, puracy.com revenue has experienced decline of 16%, compared to the preceding three months.

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puracy.com revenue decline for last six months
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Top products on puracy.comby revenue

#1 Laundry Stain Remover
$28.4
Price
$330.6K
Revenue
#2 Natural Laundry Detergent (Concentrated)
$37.6
Price
$289K
Revenue
#3 Gel Hand Soap
$33.4
Price
$138.4K
Revenue
#4 Natural Dishwasher Detergent Packs
$23.6
Price
Revenue
#5 Dish Soap
$25.6
Price
Revenue
#6 Refillable Body Wash
$34.9
Price
Revenue
#7 Natural Body Wash
$35.5
Price
Revenue
#8 Shampoo (Sulfate/Paraben/Silicone-Free)
$27.6
Price
Revenue
#9 Natural Baby Shampoo & Body Wash
$39
Price
Revenue
#10 Natural Stain Remover 12oz + Laundry Detergent Bundle
$43.2
Price
Revenue
#1 Laundry Stain Remover
$28.4
Price
$330.6K
Revenue
#2 Natural Laundry Detergent (Concentrated)
$37.6
Price
$289K
Revenue
#3 Gel Hand Soap
$33.4
Price
$138.4K
Revenue
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OVERVIEW
In July 2025, puracy.com in the BEAUTY AND COSMETICS industry had a revenue of $282,716, conversion rate of 1.50-2.00%, and AOV of $100-125. The largest online store in the category was themancompany.com with $113,233,299 in revenue. A high conversion rate in the industry is 4.31% and a low is 1.0%. A high AOV is $211 and a low is $51. puracy.com had 130,271 sessions, while the highest was 41,064,568 from sephora.com, and the median sessions were 20,909.
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puracy.com competitors

In July 2025, puracy.com reported a revenue of $282,716 with 2,349 transactions and 130,271 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. When compared to its competitors, dropps.com comes close with a revenue of $272,971 from 3,009 transactions and 87,884 sessions, showcasing a higher conversion rate of 3.00-3.50% but a lower AOV of $75-100. On the other hand, makingcosmetics.com stands out with a revenue of $514,488 from 1,994 transactions and 175,552 sessions, along with a higher AOV of $250-275 but a lower conversion rate of 1.00-1.50%. cleanmama.com and myvitabath.com fall in between, while allergybuyersclub.com trails behind in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, puracy.com holds its ground against competitors in terms of revenue, AOV, and conversion rate.

dropps.com screenshot
#1 dropps.com
273K
Revenue
87.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cleanmama.com screenshot
#2 cleanmama.com
166.8K
Revenue
123.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
makingcosmetics.com screenshot
#3 makingcosmetics.com
514.5K
Revenue
175.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myvitabath.com screenshot
#4 myvitabath.com
10.5K
Revenue
9.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
allergybuyersclub.com screenshot
#5 allergybuyersclub.com
83K
Revenue
19.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
puracy.com vs top market performers
puracy.com
top retailers
conversion rate vs average order value for puracy.com and its competitors
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Revenue share by device at puracy.com

In July large majority of sales on puracy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on puracy.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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puracy.com channels

Identify top traffic channels that drive growth for puracy.comand discover how performance of traffic channels has changed over time.

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puracy.com Google Ads spend

Evaluate puracy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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puracy.com devices

Review puracy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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puracy.com top markets

Explore puracy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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puracy.com country & global rank

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