Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for puracy.compuracy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
240.4K
Revenue
Sep 25
90.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

Puracy.com is an online platform that offers a variety of household cleaning and personal care products. Their range includes items like multipurpose cleaners, hand soaps, baby care essentials, laundry detergents, and hair care products. The website aims to provide consumers with effective and eco-friendly options for maintaining a clean and sustainable lifestyle.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

puracy.com Annual Revenue and Growth

puracy.com's annual sales on its online store amounted to $4.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.8M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
puracy.com revenue by year

puracy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, puracy.com revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
puracy.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on puracy.comby revenue

#1 Natural Laundry Detergent (Concentrated)
$33.4
Price
$239.5K
Revenue
#2 Natural Laundry Stain Remover
$28.1
Price
$233.2K
Revenue
#3 Foaming Hand Soap
$30.2
Price
$196.9K
Revenue
#4 Natural Gel Hand Soap
$32
Price
Revenue
#5 Natural Body Wash
$30.9
Price
Revenue
#6 Refillable Natural Body Wash
$30.2
Price
Revenue
#7 Dish Soap
$26
Price
Revenue
#8 Natural Baby Shampoo & Body Wash
$38.4
Price
Revenue
#9 Shampoo
$24.7
Price
Revenue
#10 Dishwasher Detergent Pods
$24.8
Price
Revenue
#1 Natural Laundry Detergent (Concentrated)
$33.4
Price
$239.5K
Revenue
#2 Natural Laundry Stain Remover
$28.1
Price
$233.2K
Revenue
#3 Foaming Hand Soap
$30.2
Price
$196.9K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In September 2025, puracy.com generated $240,400 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 2.00-2.50%, while the industry's high stands at 4.54%. Their average order value (AOV) ranged from $100-125, below the high benchmark of $203. With 90,407 sessions, puracy.com performed well compared to the lifestyle median of 18,928 sessions but fell short of the leader, sephora.com, at 45,764,193 sessions, highlighting room for growth in engagement and customer acquisition in this competitive sector.
Read more

puracy.com competitors

In September 2025, puracy.com reported a revenue of $240,400 with 2,052 transactions and 90,407 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, dropps.com outperformed Puracy with a higher revenue of $350,548, 3,860 transactions, and 112,801 sessions. cleanmama.com had similar revenue to Puracy at $148,126 but slightly higher transactions and sessions. makingcosmetics.com had the highest revenue at $439,016 but lower transactions and sessions compared to Puracy. myvitabath.com had significantly lower revenue, transactions, and sessions. allergybuyersclub.com had a higher revenue than Puracy at $133,344, with fewer transactions and sessions but a similar AOV and conversion rate. Overall, puracy.com falls within the mid-range in terms of revenue and performance metrics compared to its competitors in the cleaning and beauty products industry.

dropps.com screenshot
#1 dropps.com
350.5K
Revenue
112.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cleanmama.com screenshot
#2 cleanmama.com
148.1K
Revenue
92K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
makingcosmetics.com screenshot
#3 makingcosmetics.com
439K
Revenue
115.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myvitabath.com screenshot
#4 myvitabath.com
6.9K
Revenue
7.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
allergybuyersclub.com screenshot
#5 allergybuyersclub.com
133.3K
Revenue
27.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
puracy.com vs top market performers
puracy.com
top retailers
conversion rate vs average order value for puracy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at puracy.com

In September large majority of sales on puracy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on puracy.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

puracy.com channels

Identify top traffic channels that drive growth for puracy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

puracy.com Google Ads spend

Evaluate puracy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

puracy.com devices

Review puracy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

puracy.com top markets

Explore puracy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

puracy.com country & global rank

Assess the ranking of puracy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard