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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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253.7K
Revenue
Jul 26
130.4K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com Annual Revenue and Growth

cleanmama.com's annual sales on its online store amounted to $1.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
cleanmama.com revenue by year

cleanmama.com's monthly revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced growth of 55%, compared to the preceding three months.

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cleanmama.com revenue growth for last six months
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OVERVIEW
cleanmama.com operates in the cooking and recipes category, achieving impressive performance metrics for the month of July 2026. The site generated $254,000 in online sales, significantly higher than a typical cooking and recipes store's revenue of around $51,100. With a conversion rate between 2.50-3.00%, cleanmama.com is well within the typical cooking and recipes category range of 0.59% to 4.45%. Its average order value (AOV) of $50-75 is also within the typical range of $45 to $209. Furthermore, cleanmama.com recorded 130,000 sessions, far exceeding the typical cooking and recipes store's 27,700 sessions.
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cleanmama.com competitors

In July 2026, branchbasics.com generated impressive revenue of $1.2 million with 11,900 transactions across 320,000 sessions, leading its competitors in all metrics. cleanmama.com, with a revenue of $254,000, ranks third in revenue, trailing branchbasics.com by $946,000. While cleanmama.com achieved 3,522 transactions, it falls short of branchbasics.com by 8,378 transactions. The website recorded 130,000 sessions, which is 190,000 sessions behind branchbasics.com. puracy.com reported $311,000 in revenue, equivalent to cleanmama.com, but with a higher average order value (AOV) of $100-125, indicating more significant individual sales despite similar conversion rates of 2.50-3.00%. lovingessentialoils.com, while generating only $15,600 in revenue, demonstrates a much lower conversion rate of 0.50-1.00%. Overall, branchbasics.com significantly outperforms cleanmama.com and its other competitors across the board.

puracy.com screenshot
#1 puracy.com
310.9K
Revenue
105.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
1.2M
Revenue
319.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
15.6K
Revenue
31K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
cleanmama.com vs top market performers
cleanmama.com
top retailers
conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In July large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries cleanmama.com operates in

cleanmama.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

Evaluate cleanmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

Explore cleanmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cleanmama.com country & global rank

Assess the ranking of cleanmama.com among other retailers within its primary country and worldwide.

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