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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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148.1K
Revenue
Sep 25
92K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com Annual Revenue and Growth

cleanmama.com's annual sales on its online store amounted to $2.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cleanmama.com revenue by year

cleanmama.com's monthly revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced growth of 21%, compared to the preceding three months.

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cleanmama.com revenue growth for last six months
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OVERVIEW
In September 2025, cleanmama.com achieved impressive online sales revenue of $148,126, significantly exceeding the FOOD AND DRINK median of $52,529, although still trailing behind the category leader, hiddenvalley.com, at $1,912,336. With a conversion rate of 2.00-2.50%, it outperformed the lower end of the spectrum but fell short of the high benchmark of 4.21%. cleanmama.com's average order value (AOV) ranged from $50-75, well above the low threshold of $44, while attracting 92,036 sessions, substantially surpassing the median of 29,944 yet distant from lafourche.fr's leading figure of 1,115,241 sessions.
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cleanmama.com competitors

In September 2025, cleanmama.com generated $148,126 in revenue from 2,156 transactions and 92,036 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. Comparing cleanmama.com to its competitors, puracy.com outperformed in revenue with $240,400, slightly fewer transactions (2,052), and sessions (90,407), but a higher AOV of $100-125. branchbasics.com had the highest revenue at $940,634 from 11,152 transactions and 239,483 sessions, with an AOV of $75-100 and a high conversion rate of 4.50-5.00%. lovingessentialoils.com had the lowest revenue at $13,975, from 152 transactions and 27,869 sessions, with an AOV of $75-100 and a lower conversion rate of 0.50-1.00%. cleanmama.com's performance falls within the range of its competitors, with a balanced combination of revenue, transactions, sessions, AOV, and conversion rate.

puracy.com screenshot
#1 puracy.com
240.4K
Revenue
90.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
940.6K
Revenue
239.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
14K
Revenue
27.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
cleanmama.com vs top market performers
cleanmama.com
top retailers
conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In September large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

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cleanmama.com country & global rank

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