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Nov 2025
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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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131.9K
Revenue
Nov 25
92K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com Annual Revenue and Growth

cleanmama.com's annual sales on its online store amounted to $2.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cleanmama.com revenue by year

cleanmama.com's monthly revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced decline of 19%, compared to the preceding three months.

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cleanmama.com revenue decline for last six months
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OVERVIEW
In November 2025, cleanmama.com achieved impressive performance metrics within the food and drink/cooking and recipes industry, generating $131,915 in online sales, significantly exceeding the median revenue of $67,683. With a conversion rate between 2.00-2.50%, cleanmama.com is positioned above the lower threshold of 0.67%, yet below the industry's high of 4.6%. The average order value (AOV) ranged from $50-75, which is competitive against a high of $212 and a low of $41. Additionally, cleanmama.com attracted 92,036 sessions, notably surpassing the median of 34,373, but trailing behind the market leader hiddenvalley.com’s 1,464,963 sessions.
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cleanmama.com competitors

In November 2025, cleanmama.com reported a revenue of $131,915 with 2,031 transactions and 92,036 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, puracy.com outperformed cleanmama.com with a revenue of $424,755, 3,566 transactions, and 101,651 sessions, boasting a higher AOV of $100-125 and conversion rate of 3.50-4.00%. branchbasics.com had even more impressive numbers with a revenue of $1,376,338, 16,237 transactions, and 352,187 sessions, with an AOV of $75-100 and a conversion rate of 4.50-5.00%. lovingessentialoils.com had lower revenue compared to cleanmama.com, reporting $22,863 with 211 transactions and 19,469 sessions, and an AOV of $100-125, but a lower conversion rate of 1.00-1.50%. Overall, cleanmama.com falls behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

puracy.com screenshot
#1 puracy.com
424.8K
Revenue
101.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
1.4M
Revenue
352.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
22.9K
Revenue
19.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
cleanmama.com vs top market performers
cleanmama.com
top retailers
conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In November large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

Evaluate cleanmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

Explore cleanmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cleanmama.com country & global rank

Assess the ranking of cleanmama.com among other retailers within its primary country and worldwide.

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