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May 2025
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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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125K
Revenue
68.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com's revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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cleanmama.com revenue decline for last six months
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OVERVIEW
In May 2025, cleanmama.com in the FOOD AND DRINK industry had a revenue of $124,951, with a conversion rate of 2.00-2.50% and an AOV of $75-100. They had 68,192 sessions, while the largest online store in the category, 177milkstreet.com, had $3,150,979 in revenue and 981,469 sessions. The median revenue for FOOD AND DRINK was $58,941, with a high conversion rate of 4.43% and a low of 0.6%. The AOV in the category ranged from $51 to $224, with a median of $75-100 and 29,268 sessions.
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cleanmama.com competitors

In May 2025, cleanmama.com reported revenue of $124,951 with 1,478 transactions and 68,192 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, lovingessentialoils.com generated $13,145 in revenue from 137 transactions and 25,930 sessions, with a lower conversion rate of 0.50-1.00%. branchbasics.com outperformed cleanmama.com and its competitors with a revenue of $992,105, 10,956 transactions, and 233,715 sessions, attributing its success to a high conversion rate of 4.50-5.00%. puracy.com fell in between, with $312,567 in revenue, 2,608 transactions, and 122,301 sessions, featuring a higher AOV of $100-125 and a similar conversion rate of 2.00-2.50%. cleanmama.com falls within the middle range when compared to its competitors in terms of revenue, transactions, and sessions, but excels in maintaining a competitive conversion rate.

puracy.com screenshot
#1 puracy.com
312.6K
Revenue
122.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
992.1K
Revenue
233.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
13.1K
Revenue
25.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
cleanmama.com vs top market performers
cleanmama.com
top retailers
conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In May large majority of sales on cleanmama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on cleanmama.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

Evaluate cleanmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

Explore cleanmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cleanmama.com country & global rank

Assess the ranking of cleanmama.com among other retailers within its primary country and worldwide.

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