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May 2026
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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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169.6K
Revenue
May 26
102.2K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com Annual Revenue and Growth

cleanmama.com's annual sales on its online store amounted to $1.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
cleanmama.com revenue by year

cleanmama.com's monthly revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced decline of 10%, compared to the preceding three months.

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cleanmama.com revenue decline for last six months
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OVERVIEW
In May 2026, cleanmama.com generated $169,559 in online sales, significantly surpassing the food and drink/cooking and recipes median of $48,521, with a conversion rate of 2.00-2.50%, close to the category average of 3.9%. The site recorded an Average Order Value (AOV) of $50-75, falling below the high of $206 yet above the low of $46. With 102,247 sessions, cleanmama.com attracted a notable audience, notably higher than the median of 22,355, though still far behind the leading competitor hiddenvalley.com, which achieved 1,187,252 sessions and $4,170,051 in revenue.
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cleanmama.com competitors

In May 2026, cleanmama.com generated $169,559 in revenue from 2,333 transactions, achieving a conversion rate between 2.00% and 2.50% across 102,247 sessions. Comparatively, puracy.com outperformed cleanmama.com with $252,373 in revenue and a similar conversion rate of 2.00% to 2.50%, despite lower traffic of 95,152 sessions. branchbasics.com leads significantly, boasting $2,042,040 in revenue and a robust conversion rate of 5.00% to 5.50% from 400,427 sessions, indicating effective user engagement. lovingessentialoils.com trails behind with $9,721 in revenue and only 114 transactions, along with a low conversion rate of 0.00% to 0.50% from 28,431 sessions. While cleanmama.com performs steadily, its competitors exhibit a wide range of revenues and conversion efficiencies, with branchbasics.com notably dominating the market.

puracy.com screenshot
#1 puracy.com
252.4K
Revenue
95.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
2M
Revenue
400.4K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
9.7K
Revenue
28.4K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
cleanmama.com vs top market performers
cleanmama.com
top retailers
conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In May large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries cleanmama.com operates in

cleanmama.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

Evaluate cleanmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

Explore cleanmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cleanmama.com country & global rank

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