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Jul 2025
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Home/Insights/Retailers/cleanmama.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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166.8K
Revenue
123.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Cleanmama.com is a website that offers resources and information on home cleaning and organization. It provides various digital guides, books, printables, and tools to help individuals efficiently clean and maintain their homes. The website also includes tips, tutorials, and a blog featuring topics related to home management.

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cleanmama.com's revenueOVER TIME
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Over the past three months, cleanmama.com revenue has experienced decline of 12%, compared to the preceding three months.

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cleanmama.com revenue decline for last six months
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OVERVIEW
In July 2025, cleanmama.com in the FOOD AND DRINK industry generated $166,752 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. The highest revenue in the category was $2,023,689 by 177milkstreet.com, while the highest conversion rate was 4.05% and the highest AOV was $207. cleanmama.com received 123,807 sessions, with the highest sessions recorded at 963,817 for lafourche.fr and a median of 38,252 sessions for the industry.
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cleanmama.com competitors

In July 2025, cleanmama.com generated a revenue of $166,752 from 2,335 transactions with 123,807 sessions. The average order value (AOV) for cleanmama.com ranged between $50-75, and the conversion rate was 1.50-2.00%. Compared to its competitors, puracy.com had a higher revenue of $282,716 with similar transaction numbers and sessions, but a higher AOV of $100-125. branchbasics.com outperformed both cleanmama.com and puracy.com significantly with a revenue of $1,153,806 from 12,964 transactions and 301,414 sessions. Although branchbasics.com had a lower AOV of $75-100, its conversion rate was much higher at 4.00-4.50%. lovingessentialoils.com lagged behind with a revenue of $13,642 from 154 transactions and 25,910 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%.

puracy.com screenshot
#1 puracy.com
282.7K
Revenue
130.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
branchbasics.com screenshot
#2 branchbasics.com
1.2M
Revenue
301.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
lovingessentialoils.com screenshot
#3 lovingessentialoils.com
13.6K
Revenue
25.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
cleanmama.com vs top market performers
cleanmama.com
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conversion rate vs average order value for cleanmama.com and its competitors
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Revenue share by device at cleanmama.com

In July large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on cleanmama.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cleanmama.com channels

Identify top traffic channels that drive growth for cleanmama.comand discover how performance of traffic channels has changed over time.

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cleanmama.com Google Ads spend

Evaluate cleanmama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cleanmama.com devices

Review cleanmama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cleanmama.com top markets

Explore cleanmama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cleanmama.com country & global rank

Assess the ranking of cleanmama.com among other retailers within its primary country and worldwide.

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