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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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15.6K
Revenue
2.8K
Sessions
1.5-2.0%
Conversion rate
$275-300
Average order value
Online only revenue for northernlites.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

NorthernLites.com is a website that offers an array of merchandise. The site primarily sells outdoor gear, providing a range of products like clothing, footwear, and equipment. Nordic skis, snowshoes, camping gear, and accessories are some popular items available. The website caters to customers seeking reliable and practical gear for various outdoor activities.

northernlites.com’s revenueOVER TIME
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Over the past three months, northernlites.com revenue has experienced decline of 12%, compared to the preceding three months.

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northernlites.com revenue decline for last six months
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OVERVIEW
In August 2024, northernlites.com in the FASHION AND APPAREL industry had online sales revenue of $15,552, a conversion rate of 1.50-2.00%, and an average order value (AOV) of $275-300. The store's total sessions were 2,830, with the highest sessions recorded at 204,505,204 for shein.com. The median revenue for the industry was $91,255, the highest AOV was $384, and the lowest was $77, while the highest conversion rate was 3.18% and the lowest was 0.78%.
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northernlites.com competitors

northernlites.com lags behind its competitors in terms of revenue and transactions, with only $15,552 in revenue from 53 transactions. In comparison, cascadedesigns.com leads the pack with $80,166 in revenue from 241 transactions, followed by msrgear.com with $726,814 in revenue from 4,784 transactions. However, northernlites.com has a competitive advantage in terms of conversion rate, falling within the range of 1.50-2.00%, on par with crescentmoonsnowshoes.com and iversonssnowshoes.com. snowshoe.com outperforms in this metric with a conversion rate of 2.50-3.00%. When it comes to average order value (AOV), northernlites.com is in the mid-range at $275-300, while cascadedesigns.com boasts the highest AOV of $325-350. Overall, while northernlites.com may not be the revenue leader, it is holding its own in terms of conversion rate and AOV among its competitors.

#1 crescentmoonsnowshoes.com
23.7K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 snowshoe.com
9.3K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#3 iversonssnowshoes.com
18.3K
Revenue
3.1K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#4 msrgear.com
726.8K
Revenue
451.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#5 cascadedesigns.com
80.2K
Revenue
60.9K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
northernlites.com vs top market performers
northernlites.com
top retailers
conversion rate vs average order value for northernlites.com and its competitors
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northernlites.com brandsby revenue

1
Logo for northern lites snowshoesNorthern Lites Snowshoes
Top retailers:garagegrowngear.com

northernlites.com categoriesby revenue

1
Apparel & Accessories
3
Sporting Goods
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brands overtime comparison

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northernlites.com channels

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northernlites.com Google Ads spend

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northernlites.com devices

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northernlites.com top markets

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northernlites.com country & global rank

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