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Sep 2024
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.9M
Revenue
883.6K
Sessions
0.0-0.5%
Conversion rate
$600-700
Average order value
Online only revenue for nikonusa.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

nikonusa.com’s revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 42%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In September 2024, nikonusa.com in the PHOTOGRAPHY industry had a revenue of $1,934,102, a conversion rate of 0.00-0.50%, an AOV of $650-675, and 883,639 sessions. The highest revenue in the category was $36,842,608 from lifetouch.com, the highest conversion rate was 3.46%, the highest AOV was $789, and the highest number of sessions was 5,746,663 from lifetouch.com. The median revenue in the category was $71,432, the median conversion rate was 0.61%, the median AOV was $60, and the median number of sessions was 26,355.
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nikonusa.com competitors

When comparing nikonusa.com to its competitors in the photography equipment industry, there are clear distinctions in performance metrics. nikonusa.com has a revenue of $1,934,102 with 2,868 transactions and 883,639 sessions, boasting an average order value (AOV) of $650-675 and a conversion rate of 0.00-0.50%. In contrast, keh.com leads the pack with a revenue of $7,176,431, 16,768 transactions, and 1,195,350 sessions, along with an AOV of $425-450 and a conversion rate of 1.00-1.50%. mpb.com follows closely behind with $24,299,341 in revenue, 66,353 transactions, and 3,301,596 sessions, featuring an AOV of $350-375 and a conversion rate of 2.00-2.50%. adorama.com excels in revenue at $28,004,355, 39,174 transactions, and 2,053,262 sessions, with an AOV of $700-725 and a conversion rate of 1.50-2.00%. nikonusa.com may need to focus on improving its conversion rate and increasing transactions to remain competitive in the market.

#1 keh.com
7.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#2 imaging-resource.com
4.3M
Revenue
612.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#3 mpb.com
24.3M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
#4 adorama.com
28M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
#5 abesofmaine.com
738.7K
Revenue
71.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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nikonusa.com brandsby revenue

1
Logo for dixie dixonDixie Dixon
2
Logo for d5D5
Top retailers:akg.com
3
Logo for nikon dfNikon Df
Top retailers:bhphotovideo.com

nikonusa.com categoriesby revenue

1
Camera Lenses
2
Digital Cameras
3
Multimedia Projectors
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brands overtime comparison

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nikonusa.com channels

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nikonusa.com Google Ads spend

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

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