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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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3.1M
Revenue
807.4K
Sessions
0.5-1.0%
Conversion rate
$700-800
Average order value
Online only revenue for nikonusa.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

nikonusa.com’s revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 43%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In May 2024, nikonusa.com in the PHOTOGRAPHY industry had a revenue of $3,117,220, conversion rate of 0.50-1.00%, AOV of $700-725, and 807,365 sessions. The highest online store revenue in the category was mpb.com at $33,226,306, with a very high conversion rate of 2.91% and AOV of $755. The lowest conversion rate was 0.62% and the lowest AOV was $51. The highest number of sessions was 5,873,677 for canon.com, while the median sessions in the category was 41,992.
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nikonusa.com competitors

When comparing nikonusa.com to its competitors, it is evident that nikonusa.com falls behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While nikonusa.com generated a revenue of $3,117,220 from 4,311 transactions and 807,365 sessions, with an AOV of $700-$725 and a conversion rate of 0.50-1.00, its competitors outperformed in almost every metric. For example, abesofmaine.com had a revenue of $1,374,073 from 1,655 transactions and 122,428 sessions, with an AOV of $825-$850 and a conversion rate of 1.00-1.50. The top performer, imaging-resource.com, had a revenue of $5,604,693 from 9,455 transactions and 599,945 sessions, with an AOV of $575-$600 and a conversion rate of 1.50-2.00. Overall, nikonusa.com lags behind its competitors in terms of online performance metrics.

#1 keh.com
6.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#2 imaging-resource.com
5.6M
Revenue
599.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#3 mpb.com
33.2M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
#4 adorama.com
36.7M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
#5 abesofmaine.com
1.4M
Revenue
122.4K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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nikonusa.com brandsby revenue

1
Logo for dixie dixonDixie Dixon
2
Logo for d5D5
Top retailers:akg.com
3
Logo for nikon dfNikon Df
Top retailers:bhphotovideo.com

nikonusa.com categoriesby revenue

1
Camera Lenses
2
Digital Cameras
3
Multimedia Projectors
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brands overtime comparison

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nikonusa.com channels

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nikonusa.com Google Ads spend

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nikonusa.com devices

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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