Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

lifetouch.com

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14.2M

Revenue

1.9M

Sessions

4.5-5.0%

Conversion rate

$150-175

Average order value

Online only revenue for lifetouch.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: PHOTOGRAPHY

Lifetouch is the largest and most trusted family and school photography company in the country. We believe that every picture tells a story and that life is about making memories and sharing them with others.

lifetouch.com’s revenueOVER TIME
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Over the past three months, lifetouch.com revenue has experienced decline of 51%, compared to the preceding three months.

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lifetouch.com revenue decline for last six months

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OVERVIEW

In August 2024, lifetouch.com in the PHOTOGRAPHY industry had online sales revenue of $14,198,218, a conversion rate of 4.50-5.00%, an average order value (AOV) of $150-175, and 1,934,338 sessions. The largest store in the category was mpb.com with $35,901,226 in revenue and canon.com had the highest sessions at 5,785,364. The median revenue in the category was $67,204, the median sessions were 23,918, the highest AOV was $768, and the lowest was $54.

lifetouch.com competitors

When comparing lifetouch.com to its competitor jostens.com in August 2024, lifetouch.com had a higher revenue of $14,198,218 compared to jostens.com's $13,604,066. lifetouch.com also had more transactions with 89,255 compared to jostens.com's 55,093. In terms of website traffic, lifetouch.com had 1,934,338 sessions while jostens.com had 1,770,865 sessions. However, jostens.com had a higher Average Order Value (AOV) range of $225-250 compared to lifetouch.com's $150-175. Additionally, jostens.com had a lower conversion rate of 3.00-3.50% compared to lifetouch.com's 4.50-5.00%. Overall, lifetouch.com performed better in terms of revenue, transactions, sessions, and conversion rate, while jostens.com had a higher AOV.

#1 jostens.com

13.6M

Revenue

1.8M

Sessions

3.0-3.5%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

lifetouch.com

$14.2M

jostens.com

TOP MARKET PERFORMERSby revenue

lifetouch.com

$14.2M

jostens.com

lifetouch.com vs top market performers

lifetouch.com

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lifetouch.com channels

Identify top traffic channels that drive growth for lifetouch.comand discover how performance of traffic channels has changed over time.

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lifetouch.com Google Ads spend

Evaluate lifetouch.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifetouch.com devices

Review lifetouch.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifetouch.com top markets

Explore lifetouch.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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