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Home/Insights/Retailers/lenskart.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for lenskart.comlenskart.com

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1.2M
Revenue
Aug 25
10.3M
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$25-50
AOV
Aug 25
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  • Main country of store: INDIA
  • Website category: MARKETPLACE

lenskart.com is an e-commerce platform that offers a wide range of eyewear products. They sell prescription glasses, sunglasses, contact lenses, and eyeglass accessories. The website provides a convenient online shopping experience, allowing customers to explore various eyewear options and make purchases from the comfort of their own homes.

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lenskart.com Annual Revenue and Growth

lenskart.com's annual sales on its online store amounted to $21.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lenskart.com revenue by year

lenskart.com's monthly revenueOVER TIME
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Over the past three months, lenskart.com revenue has experienced decline of 7%, compared to the preceding three months.

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lenskart.com revenue decline for last six months
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OVERVIEW
In August 2025, lenskart.com, an MARKETPLACE platform, reported online sales revenue of $1,158,754, with a median revenue of $262,043. The conversion rate ranged from 0.00-0.50%, while the highest and lowest rates in the category were 3.94% and 0.87%, respectively. The average order value (AOV) for lenskart.com fell between $25-50, with the highest and lowest AOV in the industry being $306 and $52. The platform attracted 10,287,759 sessions, with the top performer in sessions being amazon.com at 2,711,651,630 and the median sessions standing at 137,896.
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lenskart.com competitors

In August 2025, lenskart.com, with a revenue of $1,158,754 and 45,497 transactions from 10,287,759 sessions, falls behind some of its competitors in the eyewear industry. For instance, ray-ban.com leads with a revenue of $23,806,446 from 142,598 transactions and 12,620,872 sessions, showcasing a higher Average Order Value (AOV) range of $150-175 and a conversion rate of 1.00-1.50. eyebuydirect.com follows closely with a revenue of $26,171,853, 210,190 transactions, and 5,095,989 sessions, boasting an AOV range of $100-125 and a conversion rate of 4.00-4.50. lenskart.com's conversion rate range of 0.00-0.50 is notably lower compared to its competitors like warbyparker.com, which has a higher revenue of $24,846,735, 127,675 transactions, and 4,647,495 sessions, with an AOV range of $175-200 and a conversion rate of 2.50-3.00. Despite lenskart.com's competitive pricing with an AOV range of $25-50, it may need to focus on improving its conversion rate to match up to its top competitors.

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748.7K
Revenue
1.5M
Sessions
15.0-15.5%
Conv. rate
$0-25
AOV
ray-ban.com screenshot
#2 ray-ban.com
23.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#3 eyebuydirect.com
26.2M
Revenue
5.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.6M
Revenue
719.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
24.8M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
lenskart.com vs top market performers
lenskart.com
top retailers
conversion rate vs average order value for lenskart.com and its competitors
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Revenue share by device at lenskart.com

In August large majority of sales on lenskart.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lenskart.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lenskart.com channels

Identify top traffic channels that drive growth for lenskart.comand discover how performance of traffic channels has changed over time.

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lenskart.com Google Ads spend

Evaluate lenskart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lenskart.com devices

Review lenskart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lenskart.com top markets

Explore lenskart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lenskart.com country & global rank

Assess the ranking of lenskart.com among other retailers within its primary country and worldwide.

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