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Jul 2025
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Home/Insights/Retailers/lenskart.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.4M
Revenue
10.3M
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
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  • Main country of store: INDIA
  • Website category: MARKETPLACE

lenskart.com is an e-commerce platform that offers a wide range of eyewear products. They sell prescription glasses, sunglasses, contact lenses, and eyeglass accessories. The website provides a convenient online shopping experience, allowing customers to explore various eyewear options and make purchases from the comfort of their own homes.

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lenskart.com's revenueOVER TIME
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Over the past three months, lenskart.com revenue has experienced decline of 13%, compared to the preceding three months.

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lenskart.com revenue decline for last six months
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OVERVIEW
In July 2025, lenskart.com, an e-commerce and shopping marketplace, generated $1,394,973 in revenue from online sales, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $25-50. The store had 10,298,306 sessions during the month. Compared to the e-commerce and shopping marketplace median revenue of $276,666, lenskart.com's performance is noteworthy. However, the highest revenue in the category came from amazon.com at $14,197,032,099. Additionally, lenskart.com's conversion rate and AOV were within a reasonable range compared to the highest and lowest rates in the industry.
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lenskart.com competitors

In July 2025, lenskart.com generated a revenue of $1,394,973 from 55,655 transactions with 10,298,306 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 0.50-1.00. When comparing these metrics to its competitors, we see that fastrack.in lagged behind with revenue of $170,986, 36,494 transactions, and 1,520,703 sessions, offering a lower AOV of $0-25 but a higher conversion rate of 2.00-2.50. ray-ban.com led the pack with a revenue of $26,638,406, 159,232 transactions, and 14,201,952 sessions, showcasing a higher AOV of $150-175 and a competitive conversion rate of 1.00-1.50. In the mid-range, eyebuydirect.com and framesdirect.com presented revenue in the millions, while warbyparker.com stood out with a revenue of $25,552,531, 127,235 transactions, and 4,644,516 sessions, offering an impressive AOV of $200-225 and a solid conversion rate of 2.50-3.00. lenskart.com demonstrated strong performance in terms of revenue and transactions but lagged behind in AOV compared to some competitors in the eyewear industry.

fastrack.in screenshot
#1 fastrack.in
171K
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$0-25
AOV
ray-ban.com screenshot
#2 ray-ban.com
26.6M
Revenue
14.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
eyebuydirect.com screenshot
#3 eyebuydirect.com
19.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#4 framesdirect.com
2.4M
Revenue
669.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
warbyparker.com screenshot
#5 warbyparker.com
25.6M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
lenskart.com vs top market performers
lenskart.com
top retailers
conversion rate vs average order value for lenskart.com and its competitors
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Revenue share by device at lenskart.com

In July large majority of sales on lenskart.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lenskart.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lenskart.com channels

Identify top traffic channels that drive growth for lenskart.comand discover how performance of traffic channels has changed over time.

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lenskart.com Google Ads spend

Evaluate lenskart.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lenskart.com devices

Review lenskart.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lenskart.com top markets

Explore lenskart.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lenskart.com country & global rank

Assess the ranking of lenskart.com among other retailers within its primary country and worldwide.

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