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May 2026
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Home/Insights/Retailers/bellalunatoys.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.7M
Revenue
May 26
159.1K
Sessions
May 26
8.5-9.0%
Conv. rate
May 26
$100-125
AOV
May 26
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E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.

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bellalunatoys.com Annual Revenue and Growth

bellalunatoys.com's annual sales on its online store amounted to $13.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellalunatoys.com revenue by year

bellalunatoys.com's monthly revenueOVER TIME
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Over the past three months, bellalunatoys.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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bellalunatoys.com revenue decline for last six months
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OVERVIEW
In May 2026, bellalunatoys.com achieved impressive performance metrics in the CHILDCARE sector, generating $1,690,170 in online sales—substantially above the industry median of $39,345. Its conversion rate ranged from 8.50-9.00%, well above the sector's average of 4.52%. The average order value (AOV) stood between $100-125, compared to a high of $278 within the industry. With 159,119 sessions, bellalunatoys.com also outperformed the median of 14,612, although still far from the 16,509,473 sessions of industry leader babylist.com, indicating strong engagement and performance in a competitive marketplace.
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bellalunatoys.com competitors

In May 2026, bellalunatoys.com outperformed its competitors significantly, achieving a revenue of $1,690,170 from 13,701 transactions and 159,119 sessions. Its average order value (AOV) ranged from $100-125, coupled with a strong conversion rate of 8.50-9.00%. In comparison, sarahssilks.com generated $581,938 with a lower conversion rate of 2.50-3.00%, despite higher traffic at 178,652 sessions. atoygarden.com and ourgreenhouse.com recorded revenues of $11,211 and $21,191, respectively, but struggled with conversion rates of 3.50-4.00% and 1.50-2.00%. smilingtreetoys.com and liltulips.com also lagged behind, earning $9,157 and $11,924, respectively, and achieving low conversion rates of 3.50-4.00% and 1.50-2.00%. Overall, bellalunatoys.com not only leads in revenue but also in efficiency, reflecting a more successful business model.

sarahssilks.com screenshot
#1 sarahssilks.com
581.9K
Revenue
178.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
atoygarden.com screenshot
#2 atoygarden.com
11.2K
Revenue
3.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ourgreenhouse.com screenshot
#3 ourgreenhouse.com
21.2K
Revenue
10.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
smilingtreetoys.com screenshot
#4 smilingtreetoys.com
9.2K
Revenue
3.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
liltulips.com screenshot
#5 liltulips.com
11.9K
Revenue
10.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bellalunatoys.com vs top market performers
bellalunatoys.com
top retailers
conversion rate vs average order value for bellalunatoys.com and its competitors
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Revenue share by device at bellalunatoys.com

In May large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellalunatoys.com operates in

bellalunatoys.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bellalunatoys.com channels

Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.

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bellalunatoys.com Google Ads spend

Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellalunatoys.com devices

Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellalunatoys.com top markets

Explore bellalunatoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellalunatoys.com country & global rank

Assess the ranking of bellalunatoys.com among other retailers within its primary country and worldwide.

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