bellalunatoys.com
E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.
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bellalunatoys.com Annual Revenue and Growth
bellalunatoys.com's annual sales on its online store amounted to $12.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
bellalunatoys.com's monthly revenueOVER TIME
Over the past three months, bellalunatoys.com revenue has experienced growth of 46%, compared to the preceding three months.
bellalunatoys.com competitors
In October 2025, bellalunatoys.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,103,936 from 10,960 transactions and 104,953 sessions, Bella Luna Toys had a conversion rate ranging from 10.00% to 10.50% and an AOV of $100-$125. In comparison, Sarah's Silks had a revenue of $278,453 from 2,426 transactions and 92,410 sessions with a lower conversion rate of 2.50%-3.00%. A Toy Garden, Our Greenhouse, Smiling Tree Toys, and Lil Tulips also fell short in revenue, transactions, and sessions when compared to Bella Luna Toys. This indicates that Bella Luna Toys has a stronger online presence and more successful e-commerce performance in the children's toy industry compared to its competitors.
Revenue share by device at bellalunatoys.com
In October large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels
Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.
bellalunatoys.com Google Ads spend
Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bellalunatoys.com devices
Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
