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Jul 2025
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Home/Insights/Retailers/bellalunatoys.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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656K
Revenue
85.8K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
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E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.

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bellalunatoys.com's revenueOVER TIME
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Over the past three months, bellalunatoys.com revenue has experienced decline of 29%, compared to the preceding three months.

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bellalunatoys.com revenue decline for last six months
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OVERVIEW
In July 2025, bellalunatoys.com, an online CHILDCARE store, achieved $656,030 in revenue with a conversion rate of 6.50-7.00% and an AOV of $100-125. The site had 85,846 sessions, far below the industry leader babylist.com with 13,711,193 sessions. Despite having a higher revenue and conversion rate compared to the industry median, bellalunatoys.com falls short of the highest performers in the CHILDCARE category.
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bellalunatoys.com competitors

In July 2025, bellalunatoys.com outperformed its competitors in terms of revenue, with a total of $656,030 compared to sarahssilks.com with $170,349, atoygarden.com with $17,859, ourgreenhouse.com with $31,601, smilingtreetoys.com with $16,731, and liltulips.com with $22,670. bellalunatoys.com also had the highest number of transactions at 5,840, followed by sarahssilks.com with 1,360, atoygarden.com with 204, ourgreenhouse.com with 292, smilingtreetoys.com with 248, and liltulips.com with 325. Moreover, bellalunatoys.com had the highest conversion rate ranging from 6.50-7.00%, while the competitors had rates ranging from 1.00-4.50%. This indicates that bellalunatoys.com not only had a higher revenue but also a higher number of transactions and a better conversion rate compared to its competitors in the toy industry in July 2025.

sarahssilks.com screenshot
#1 sarahssilks.com
170.3K
Revenue
62.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
atoygarden.com screenshot
#2 atoygarden.com
17.9K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
ourgreenhouse.com screenshot
#3 ourgreenhouse.com
31.6K
Revenue
11.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
smilingtreetoys.com screenshot
#4 smilingtreetoys.com
16.7K
Revenue
6.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
liltulips.com screenshot
#5 liltulips.com
22.7K
Revenue
26K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
bellalunatoys.com vs top market performers
bellalunatoys.com
top retailers
conversion rate vs average order value for bellalunatoys.com and its competitors
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Revenue share by device at bellalunatoys.com

In July large majority of sales on bellalunatoys.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bellalunatoys.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels

Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.

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bellalunatoys.com Google Ads spend

Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellalunatoys.com devices

Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellalunatoys.com top markets

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bellalunatoys.com country & global rank

Assess the ranking of bellalunatoys.com among other retailers within its primary country and worldwide.

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