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Nov 2025
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Home/Insights/Retailers/bellalunatoys.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.6M
Revenue
Nov 25
252.6K
Sessions
Nov 25
10.0-10.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.

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bellalunatoys.com Annual Revenue and Growth

bellalunatoys.com's annual sales on its online store amounted to $12.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellalunatoys.com revenue by year

bellalunatoys.com's monthly revenueOVER TIME
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Over the past three months, bellalunatoys.com revenue has experienced growth of 126%, compared to the preceding three months.

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bellalunatoys.com revenue growth for last six months
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OVERVIEW
In November 2025, bellalunatoys.com, operating in the CHILDCARE sector, achieved remarkable online sales of $2,556,571, significantly surpassing the median of $48,384; its conversion rate stood impressively at 10.00-10.50%, well above the industry high of 4.61%, while its average order value ranged between $75-100, notably below the industry high of $271; the site attracted 252,627 sessions, a substantial figure compared to the lifestyle median of 19,212, yet dwarfed by carters.com’s 14,054,859 sessions, illustrating bellalunatoys.com's strong market presence and effectiveness in engaging customers.
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bellalunatoys.com competitors

In November 2025, bellalunatoys.com outperformed its competitors in terms of revenue, with $2,556,571 in comparison to sarahssilks.com's $697,779, atoygarden.com's $9,544, ourgreenhouse.com's $29,428, smilingtreetoys.com's $9,679, and liltulips.com's $23,590. bellalunatoys.com also had the highest number of transactions at 25,866, compared to its competitors. Additionally, bellalunatoys.com had the highest number of sessions at 252,627. While the average order value (AOV) for bellalunatoys.com ranged between $75-$100, it still had a competitive conversion rate of 10.00-10.50%. Overall, bellalunatoys.com demonstrated strong performance across various metrics compared to its competitors in the children's toy industry in November 2025.

sarahssilks.com screenshot
#1 sarahssilks.com
697.8K
Revenue
178.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
atoygarden.com screenshot
#2 atoygarden.com
9.5K
Revenue
2.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ourgreenhouse.com screenshot
#3 ourgreenhouse.com
29.4K
Revenue
11.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
smilingtreetoys.com screenshot
#4 smilingtreetoys.com
9.7K
Revenue
3.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
liltulips.com screenshot
#5 liltulips.com
23.6K
Revenue
13.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellalunatoys.com vs top market performers
bellalunatoys.com
top retailers
conversion rate vs average order value for bellalunatoys.com and its competitors
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Revenue share by device at bellalunatoys.com

In November large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels

Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.

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bellalunatoys.com Google Ads spend

Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellalunatoys.com devices

Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellalunatoys.com top markets

Explore bellalunatoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellalunatoys.com country & global rank

Assess the ranking of bellalunatoys.com among other retailers within its primary country and worldwide.

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