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Apr 2026
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Home/Insights/Retailers/bellalunatoys.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1M
Revenue
Apr 26
126.1K
Sessions
Apr 26
7.0-7.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.

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bellalunatoys.com Annual Revenue and Growth

bellalunatoys.com's annual sales on its online store amounted to $13.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bellalunatoys.com revenue by year

bellalunatoys.com's monthly revenueOVER TIME
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Over the past three months, bellalunatoys.com revenue has experienced decline of 57%, compared to the preceding three months.

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bellalunatoys.com revenue decline for last six months
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OVERVIEW
In April 2026, bellalunatoys.com generated impressive online sales of $1,022,312, significantly surpassing the CHILDCARE industry median of $38,623, while achieving a robust conversion rate of 7.00-7.50%, well above the industry average of 4.44%. Their average order value (AOV) ranged from $100 to $125, outperforming the low AOV benchmark of $40. With 126,114 sessions, bellalunatoys.com demonstrates strong customer engagement, though it remains significantly below industry leader babylist.com, which boasts 16,933,794 sessions. Overall, bellalunatoys.com excels in both revenue generation and conversion metrics within the competitive CHILDCARE market.
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bellalunatoys.com competitors

In April 2026, bellalunatoys.com outperformed its competitors significantly. With a revenue of $1,022,312 from 8,983 transactions, it achieved a conversion rate of 7.00-7.50%, leading to an impressive average order value (AOV) between $100-125. In contrast, sarahssilks.com generated $411,666 from 4,902 transactions with a lower conversion rate of 3.00-3.50% and an AOV of $75-100. atoygarden.com lagged behind with only $4,908 in revenue from 59 transactions, matching sarahssilks.com's conversion rate. Other competitors like ourgreenhouse.com, smilingtreetoys.com, and liltulips.com reported even lower revenues, all under $20,000. They also exhibited lower conversion rates, with ourgreenhouse.com at 2.00-2.50%, smilingtreetoys.com at 3.50-4.00%, and liltulips.com at 1.50-2.00%. Overall, bellalunatoys.com clearly leads the market in both revenue and efficiency in transactions.

sarahssilks.com screenshot
#1 sarahssilks.com
411.7K
Revenue
155.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
atoygarden.com screenshot
#2 atoygarden.com
4.9K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ourgreenhouse.com screenshot
#3 ourgreenhouse.com
20.8K
Revenue
12.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
smilingtreetoys.com screenshot
#4 smilingtreetoys.com
7.2K
Revenue
3.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
liltulips.com screenshot
#5 liltulips.com
7.8K
Revenue
10.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
bellalunatoys.com vs top market performers
bellalunatoys.com
top retailers
conversion rate vs average order value for bellalunatoys.com and its competitors
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Revenue share by device at bellalunatoys.com

In April large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels

Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.

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bellalunatoys.com Google Ads spend

Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellalunatoys.com devices

Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellalunatoys.com top markets

Explore bellalunatoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellalunatoys.com country & global rank

Assess the ranking of bellalunatoys.com among other retailers within its primary country and worldwide.

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