bellalunatoys.com
E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.
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bellalunatoys.com Annual Revenue and Growth
bellalunatoys.com's annual sales on its online store amounted to $12.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
bellalunatoys.com's monthly revenueOVER TIME
Over the past three months, bellalunatoys.com revenue has experienced growth of 11%, compared to the preceding three months.
bellalunatoys.com competitors
In September 2025, bellalunatoys.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. Bella Luna Toys generated a revenue of $812,320 with 7,971 transactions and 106,993 sessions, resulting in an AOV of $100-125 and a conversion rate of 7.00-7.50%. In comparison, the closest competitor, Sarah's Silks, had a revenue of $193,545 with 1,664 transactions and 55,998 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. Other competitors like A Toy Garden, Our Green House, Smiling Tree Toys, and Liltulips also fell behind Bella Luna Toys in various metrics, showcasing the superior performance of Bella Luna Toys in the online toy market in September 2025.
Revenue share by device at bellalunatoys.com
In September large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels
Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.
bellalunatoys.com Google Ads spend
Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bellalunatoys.com devices
Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
