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Jan 2026
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Home/Insights/Retailers/bellalunatoys.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.3M
Revenue
Jan 26
123.4K
Sessions
Jan 26
10.0-10.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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E-commerce store, bellalunatoys.com, offers a wide variety of toys made from natural materials and inspired by Waldorf educational philosophy. The products range from wooden and organic cotton toys to imaginative play and seasonal items. Additionally, the website provides helpful customer service and secure online transactions for potential buyers.

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bellalunatoys.com Annual Revenue and Growth

bellalunatoys.com's annual sales on its online store amounted to $13.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$13.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bellalunatoys.com revenue by year

bellalunatoys.com's monthly revenueOVER TIME
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Over the past three months, bellalunatoys.com revenue has experienced growth of 141%, compared to the preceding three months.

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bellalunatoys.com revenue growth for last six months
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OVERVIEW
In January 2026, bellalunatoys.com, operating in the CHILDCARE industry, achieved impressive online sales of $1,267,513, significantly surpassing the median revenue of $48,736, with a remarkable conversion rate between 10.00-10.50%, well above the industry average of 4.38%. Its average order value (AOV) ranged from $100 to $125, contrasting with the high AOV of $253 in the sector. The site recorded 123,394 sessions, exceeding the median of 23,389, though far behind industry leader babylist.com, which garnered 17,691,734 sessions and $90,155,180 in sales. Overall, bellalunatoys.com demonstrated exceptional performance metrics in a competitive market.
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bellalunatoys.com competitors

In January 2026, bellalunatoys.com outperformed its competitors in terms of revenue, with a total of $1,267,513. The closest competitor, sarahssilks.com, generated $317,702 in revenue. bellalunatoys.com also had the highest number of transactions at 12,477, while the next highest was liltulips.com with 432 transactions. Additionally, bellalunatoys.com had a higher conversion rate at 10.00-10.50%, compared to the other competitors, whose rates ranged from 1.50-4.50%. Although bellalunatoys.com had slightly fewer sessions at 123,394, it still managed to generate more revenue and transactions, showcasing its strong performance in the online toy market compared to its competitors.

sarahssilks.com screenshot
#1 sarahssilks.com
317.7K
Revenue
147.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
atoygarden.com screenshot
#2 atoygarden.com
13.6K
Revenue
4.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ourgreenhouse.com screenshot
#3 ourgreenhouse.com
24.1K
Revenue
13K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
smilingtreetoys.com screenshot
#4 smilingtreetoys.com
12.8K
Revenue
5.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
liltulips.com screenshot
#5 liltulips.com
24.8K
Revenue
22.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bellalunatoys.com vs top market performers
bellalunatoys.com
top retailers
conversion rate vs average order value for bellalunatoys.com and its competitors
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Revenue share by device at bellalunatoys.com

In January large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bellalunatoys.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellalunatoys.com channels

Identify top traffic channels that drive growth for bellalunatoys.comand discover how performance of traffic channels has changed over time.

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bellalunatoys.com Google Ads spend

Evaluate bellalunatoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellalunatoys.com devices

Review bellalunatoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellalunatoys.com top markets

Explore bellalunatoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellalunatoys.com country & global rank

Assess the ranking of bellalunatoys.com among other retailers within its primary country and worldwide.

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