Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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1.5M
Revenue
236.3K
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for step2.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Step2.com is an online platform that offers a varied range of products. The website primarily focuses on selling childrens toys, playhouses, and outdoor activity sets. Additionally, it offers indoor furniture, home solutions, and child-centric storage options. The website allows customers to conveniently browse and purchase items online.

step2.com’s revenueOVER TIME
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Over the past three months, step2.com revenue has experienced growth of 21%, compared to the preceding three months.

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step2.com revenue growth for last six months
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OVERVIEW
In May 2024, step2.com, a CHILDCARE online store, reported $1,474,256 in revenue with a conversion rate of 2.00-2.50% and an AOV of $250-275. The highest online store revenue in the category was babylist.com at $73,541,745, with a conversion rate of 4.47% and an AOV of $264. step2.com had 236,282 sessions, while the highest sessions were from babylist.com at 12,858,617. The median revenue, conversion rate, AOV, and sessions in the CHILDCARE industry were $78,268, 1.13%, $50, and 35,092 respectively.
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step2.com competitors

step2.com, with a revenue of $1,474,256 and 5,439 transactions from 236,282 sessions, boasts an average order value (AOV) of $250-$275 and a conversion rate of 2.00-2.50%. In comparison, kidkraft.com generates higher revenue at $2,432,261 with 6,271 transactions and 359,923 sessions, featuring an AOV of $375-$400 but a slightly lower conversion rate of 1.50-2.00%. discountschoolsupply.com outperforms both with a revenue of $3,617,615, 7,662 transactions, and 259,082 sessions, offering an AOV of $450-$475 and the highest conversion rate of 2.50-3.00%. While step2.com falls behind in revenue compared to some competitors like radioflyer.com ($1,754,946), its conversion rate is competitive within the industry. simplay3.com, cullensbabyland.us, and radioflyer.com also have varying performances in terms of revenue, transactions, sessions, AOV, and conversion rate.

#1 kidkraft.com
2.4M
Revenue
359.9K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#2 radioflyer.com
1.8M
Revenue
494.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 simplay3.com
112.3K
Revenue
43.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 cullensbabyland.us
36.3K
Revenue
20.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#5 discountschoolsupply.com
3.6M
Revenue
259.1K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
step2.com vs top market performers
step2.com
top retailers
conversion rate vs average order value for step2.com and its competitors
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step2.com channels

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step2.com Google Ads spend

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step2.com devices

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step2.com top markets

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step2.com country & global rank

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