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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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657.2K
Revenue
167.6K
Sessions
1.0-1.5%
Conversion rate
$275-300
Average order value
Online only revenue for step2.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Step2.com is an online platform that offers a varied range of products. The website primarily focuses on selling childrens toys, playhouses, and outdoor activity sets. Additionally, it offers indoor furniture, home solutions, and child-centric storage options. The website allows customers to conveniently browse and purchase items online.

step2.com’s revenueOVER TIME
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Over the past three months, step2.com revenue has experienced decline of 44%, compared to the preceding three months.

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step2.com revenue decline for last six months
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OVERVIEW
In September 2024, step2.com, in the CHILDCARE industry, had online sales revenue of $657,187 compared to a median of $57,552. With a conversion rate of 1.00-1.50%, step2.com falls below the industry's high of 4.82% and above the low of 1.27%. The Average Order Value (AOV) for step2.com was $275-300, higher than the low of $56 but lower than the high of $273. The website had 167,617 sessions, less than the industry's highest of 9,942,223 from babylist.com but above the median of 22,318.
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step2.com competitors

When comparing step2.com to its competitors in the children's toys and furniture industry, we see that step2.com falls slightly behind in terms of revenue and transactions. step2.com generated $657,187 in revenue from 2,386 transactions, with 167,617 sessions. In comparison, kidkraft.com leads the pack with $1,915,419 in revenue from 4,631 transactions and 239,377 sessions. However, step2.com has a competitive average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. discountschoolsupply.com stands out with a higher revenue of $2,523,975, a larger number of transactions at 4,858, and a higher AOV of $500-$525, indicating a strong performance in these domains. Despite facing tough competition, step2.com remains a strong player with room for growth in revenue and transactions.

#1 kidkraft.com
1.9M
Revenue
239.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
#2 radioflyer.com
883.2K
Revenue
302.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#3 simplay3.com
37.7K
Revenue
15.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 cullensbabyland.us
8.9K
Revenue
3.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 discountschoolsupply.com
2.5M
Revenue
233.5K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
step2.com vs top market performers
step2.com
top retailers
conversion rate vs average order value for step2.com and its competitors
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step2.com channels

Identify top traffic channels that drive growth for step2.comand discover how performance of traffic channels has changed over time.

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step2.com Google Ads spend

Evaluate step2.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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step2.com devices

Review step2.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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step2.com top markets

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step2.com country & global rank

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