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Sep 2025
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.2M
Revenue
Sep 25
549.5K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $41.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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brilliance.com revenue decline for last six months
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OVERVIEW
In September 2025, brilliance.com generated online sales revenue of $3,181,004, significantly surpassing the e-commerce median of $81,105 but trailing behind the top competitor, qvc.com, at $118,237,048. Its conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.72%, while its average order value (AOV) stood between $750 and $775, notably higher than the e-commerce average of $351. With 549,520 sessions, brilliance.com performed well above the median of 37,786 but was far behind michaels.com’s impressive 30,281,186 sessions, reflecting strong interest in its offerings.
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brilliance.com competitors

When comparing brilliance.com to its competitors in the jewelry industry in September 2025, we see that Brilliance has a revenue of $3,181,004 from 4,140 transactions and 549,520 sessions. Their Average Order Value (AOV) falls between $750-775 with a conversion rate of 0.50-1.00. In comparison, whiteflash.com has a lower revenue of $941,333 with fewer transactions and sessions but a higher AOV of $1225-1250. ritani.com falls in between with a revenue of $2,312,495 and similar transaction and session numbers to Brilliance. diamondnexus.com has significantly lower revenue at $356,347 and a lower AOV compared to Brilliance. rarecarat.com leads in revenue with $16,975,697 but has a lower AOV. apresjewelry.com has the lowest revenue and session numbers among the competitors. brilliance.com stands out with its strong revenue, transaction numbers, and AOV compared to its competitors in the jewelry market.

whiteflash.com screenshot
#1 whiteflash.com
941.3K
Revenue
117.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
ritani.com screenshot
#2 ritani.com
2.3M
Revenue
252.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
356.3K
Revenue
122K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#4 bluenile.com
26.5M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
rarecarat.com screenshot
#5 rarecarat.com
17M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In September large majority of sales on brilliance.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on brilliance.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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