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Aug 2025
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.7M
Revenue
610.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com's revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced decline of 15%, compared to the preceding three months.

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brilliance.com revenue decline for last six months
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OVERVIEW
In August 2025, brilliance.com in the e-commerce_and_shopping industry had a revenue of $2,749,774 with a conversion rate of 0.50-1.00% and an AOV of $750-775. The store had 610,894 sessions, with qvc.com leading in revenue at $116,936,529 and boots.com leading in sessions at 28,050,888. The median revenue in the category was $88,799, the highest conversion rate was 3.66%, the lowest conversion rate was 0.69%, the highest AOV was $348, the lowest AOV was $57, and the median sessions were 41,767.
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brilliance.com competitors

In August 2025, brilliance.com generated a revenue of $2,749,774 with 3,639 transactions and 610,894 sessions, boasting an average order value (AOV) of $750-775 and a conversion rate of 0.50-1.00. When compared to its competitors, brilliance.com falls behind rarecarat.com, which recorded a significantly higher revenue of $14,902,483 from 20,407 transactions and 2,309,715 sessions, with an AOV of $725-750 and a comparable conversion rate. However, brilliance.com outperformed whiteflash.com, diamondnexus.com, and apresjewelry.com in terms of revenue, transactions, and sessions. ritani.com stood closer to brilliance.com in revenue and transactions but had fewer sessions. Overall, while brilliance.com may not be the leader in every domain, it holds its own against its competitors in the online jewelry market in August 2025.

whiteflash.com screenshot
#1 whiteflash.com
829.5K
Revenue
125K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
ritani.com screenshot
#2 ritani.com
2.4M
Revenue
311.9K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
328.7K
Revenue
96.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
40.9M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
14.9M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In August large majority of sales on brilliance.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on brilliance.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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