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Dec 2025
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.9M
Revenue
Dec 25
921.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $41.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced growth of 76%, compared to the preceding three months.

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brilliance.com revenue growth for last six months
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OVERVIEW
In December 2025, brilliance.com generated $5,872,284 in revenue from online sales, significantly surpassing the e-commerce industry median of $110,409, while its conversion rate ranged from 0.50-1.00%, below the industry's high of 3.94%. The site's average order value (AOV) stood between $750-775, well above the low of $55, and it recorded 921,388 sessions, notably higher than the industry median of 47,805 but dwarfed by boots.com’s 49,388,130 sessions, highlighting its competitive yet challenging position within the e-commerce landscape.
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brilliance.com competitors

When comparing brilliance.com to its competitors in the online jewelry industry as of December 2025, brilliance.com stands out with a revenue of $5,872,284 from 7,589 transactions and 921,388 sessions. The Average Order Value (AOV) ranges between $750-$775, with a conversion rate of 0.50-1.00%. In comparison, whiteflash.com has a revenue of $1,730,794, ritani.com has $4,843,177, diamondnexus.com has $657,589, rarecarat.com has $20,035,048, and apresjewelry.com has $25,027. brilliance.com's AOV and conversion rate are competitive with its counterparts, although its revenue is surpassed by rarecarat.com and its number of transactions is lower than rarecarat.com and ritani.com. brilliance.com maintains a strong presence in the market, offering quality products and services to its customers.

whiteflash.com screenshot
#1 whiteflash.com
1.7M
Revenue
137.9K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
ritani.com screenshot
#2 ritani.com
4.8M
Revenue
463.5K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
657.6K
Revenue
129.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#4 bluenile.com
38.3M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
20M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In December large majority of sales on brilliance.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on brilliance.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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