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May 2026
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.2M
Revenue
May 26
667.9K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$800-900
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $46.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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brilliance.com revenue growth for last six months
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OVERVIEW
In May 2026, brilliance.com achieved online sales revenue of $5,241,108, significantly higher than the e-commerce industry median of $82,750, yet far below qvc.com's leading $139,464,804. The site's conversion rate ranged between 0.50-1.00%, notably below the industry high of 3.88%, while its average order value (AOV) stood at $800-825, exceeding the industry high of $350. With 667,947 sessions, brilliance.com falls short of the industry median of 35,027 sessions and the top-performing qvc.com at 30,400,863 sessions, indicating potential for growth in user engagement and conversion strategies.
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brilliance.com competitors

As of May 2026, brilliance.com stands out with a revenue of $5,241,108 from 6,467 transactions across 667,947 sessions, boasting an average order value (AOV) of $800-825 and a conversion rate between 0.50-1.00%. In comparison, whiteflash.com generated $1,010,466 from 829 transactions and 103,894 sessions, with a higher AOV of $1,200-1,225. ritani.com reported $4,021,158 in revenue, with 3,710 transactions from 511,224 sessions and an AOV of $1,075-1,100. diamondnexus.com, while generating lower revenue of $456,307 from 529 transactions, has an AOV of $850-875. In stark contrast, rarecarat.com dominated with $18,997,741 from 25,729 transactions across a staggering 2,995,099 sessions, but with a lower AOV of $725-750. Finally, apresjewelry.com reported minimal figures at $5,135, underscoring brilliance.com’s strong market position.

whiteflash.com screenshot
#1 whiteflash.com
1M
Revenue
103.9K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
ritani.com screenshot
#2 ritani.com
4M
Revenue
511.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
456.3K
Revenue
114.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
39.2M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
rarecarat.com screenshot
#5 rarecarat.com
19M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In May large majority of sales on brilliance.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on brilliance.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries brilliance.com operates in

brilliance.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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