Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for brilliance.combrilliance.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.4M
Revenue
Nov 25
824.3K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $41.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
View real-time data

Over the past three months, brilliance.com revenue has experienced growth of 50%, compared to the preceding three months.

View real-time data
brilliance.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, brilliance.com generated $5,419,209 in revenue, significantly exceeding the e-commerce median of $101,517, with a conversion rate of 0.50-1.00%, well below the high benchmark of 4.05%. The average order value (AOV) ranged from $750 to $775, markedly higher than the industry high of $337. With 824,270 sessions, brilliance.com falls short of the leading site, boots.com, which boasts 43,745,699 sessions, but surpasses the median sessions of 41,915 in the e-commerce and shopping sector, indicating strong performance in a competitive marketplace.
Read more

brilliance.com competitors

In November 2025, brilliance.com stands out among its competitors in the online jewelry market. While brilliance.com boasts a revenue of $5,419,209 with 7,133 transactions and 824,270 sessions, its average order value (AOV) ranges from $750 to $775, and its conversion rate is between 0.50% to 1.00%. Compared to whiteflash.com, brilliance.com has a higher revenue and more transactions, but whiteflash.com has a higher AOV ranging from $1,175 to $1,200 and a conversion rate of 1.00% to 1.50%. ritani.com falls in between the two with a revenue of $3,671,583, 3,628 transactions, and a slightly lower AOV of $1,000 to $1,025. diamondnexus.com and rarecarat.com have lower revenues and fewer transactions compared to brilliance.com, while apresjewelry.com lags significantly behind in terms of revenue and transaction volume. brilliance.com excels in generating revenue and driving transactions, positioning itself as a strong competitor in the online jewelry market.

whiteflash.com screenshot
#1 whiteflash.com
1.9M
Revenue
124.8K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
ritani.com screenshot
#2 ritani.com
3.7M
Revenue
290.2K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
670.6K
Revenue
119.3K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
48.7M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
26.5M
Revenue
3.8M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at brilliance.com

In November large majority of sales on brilliance.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on brilliance.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard