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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.8M
Revenue
Jul 26
672.7K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$800-900
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $46.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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brilliance.com revenue decline for last six months
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OVERVIEW
brilliance.com significantly outperforms the average store in the e-commerce and shopping category, achieving $3.8 million in online sales for July 2026, while the average store generates around $80,800 a month. With a conversion rate of 0.50-1.00%, brilliance.com is slightly below the typical range of 0.75% to 3.8%. Its average order value (AOV) of $800-825 is well above the category's typical range of $59 to $332. Additionally, brilliance.com had 673,000 sessions, far exceeding the average store in the e-commerce and shopping category, which sees around 35,800 sessions monthly.
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brilliance.com competitors

In July 2026, rarecarat.com dominated the market with a staggering revenue of $22.7 million, significantly outpacing its competitors. brilliance.com followed in second place, generating $3.8 million, but trailed rarecarat.com by 18.9 million. While brilliance.com had 4,659 transactions, rarecarat.com led with 32,800 transactions, creating a gap of 28,100. brilliance.com attracted 673,000 sessions, compared to rarecarat.com's impressive 3.5 million sessions, falling short by 2.8 million. In contrast, whiteflash.com reported revenue of $806,000 with an average order value (AOV) of $1,275-1,300 and a conversion rate of 0.50-1.00%, indicating solid performance in a more niche market. Overall, while brilliance.com performs well relative to its competitors like ritani.com and diamondnexus.com, it still faces significant challenges in closing the gap with the market leader, rarecarat.com.

whiteflash.com screenshot
#1 whiteflash.com
805.6K
Revenue
102.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
ritani.com screenshot
#2 ritani.com
2.6M
Revenue
357.7K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
349.2K
Revenue
92.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
44.9M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
22.7M
Revenue
3.5M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Industries brilliance.com operates in

brilliance.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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