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Apr 2026
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6M
Revenue
Apr 26
726.7K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$800-900
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $46.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced decline of 31%, compared to the preceding three months.

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brilliance.com revenue decline for last six months
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OVERVIEW
In April 2026, brilliance.com generated $5,986,510 in online sales, significantly above the e-commerce sector's median revenue of $80,332, yet far below the leading qvc.com at $100,348,122. Its conversion rate of 1.00-1.50% lags behind the industry high of 3.67% but exceeds the low of 0.71%. The average order value (AOV) ranged from $800 to $825, substantially higher than the sector's average high of $321. With 726,701 sessions, brilliance.com underperformed relative to boots.com’s leading 28,182,023 sessions and the median of 37,000, reflecting potential for growth in traffic and conversions.
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brilliance.com competitors

In April 2026, brilliance.com generated $5,986,510 in revenue with 7,339 transactions from 726,701 sessions, yielding an average order value (AOV) between $800 and $825 and a conversion rate of 1.00-1.50%. Comparatively, rarecarat.com leads in revenue at $14,942,508, although with a significantly lower AOV of $550-575, achieving a conversion rate of 0.50-1.00% from 3,003,574 sessions. ritani.com reported $2,235,500 in revenue, with a transaction volume of 2,701, and an AOV of $825-850, also maintaining a conversion rate of 0.50-1.00% across 423,763 sessions. Meanwhile, whiteflash.com earned $754,391 from 618 transactions with an AOV of $1,200-1,225 and a conversion rate of 0.50-1.00% from 104,024 sessions. Overall, brilliance.com stands out with higher AOV and conversion rates compared to its primary competitors.

whiteflash.com screenshot
#1 whiteflash.com
754.4K
Revenue
104K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
ritani.com screenshot
#2 ritani.com
2.2M
Revenue
423.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
597.2K
Revenue
92.4K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
29.2M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
rarecarat.com screenshot
#5 rarecarat.com
14.9M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In April large majority of sales on brilliance.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on brilliance.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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