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Jan 2026
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.9M
Revenue
Jan 26
969.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$700-800
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $46.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced growth of 59%, compared to the preceding three months.

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brilliance.com revenue growth for last six months
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OVERVIEW
In January 2026, brilliance.com generated $5,924,904 in online sales, significantly outperforming the e-commerce industry median of $104,613. With a conversion rate of 0.50-1.00%, it falls below the industry high of 3.81% and above the low of 0.82%. Its average order value (AOV) ranged from $750-775, far exceeding the industry's high of $348 and low of $54. The site recorded 969,102 sessions, notably less than the top-performing boots.com with 35,443,340 sessions, and well above the industry median of 44,933, indicating solid engagement despite room for growth.
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brilliance.com competitors

When comparing brilliance.com to its competitors in the jewelry industry in January 2026, several key metrics stand out. brilliance.com reported a revenue of $5,924,904 from 7,799 transactions and 969,102 sessions, with an average order value (AOV) ranging from $750 to $775 and a conversion rate between 0.50% to 1.00%. In contrast, whiteflash.com had a revenue of $2,029,746 from 1,711 transactions and 120,021 sessions, with an AOV of $1175 to $1200 and a conversion rate of 1.00% to 1.50%. ritani.com recorded $3,902,092 in revenue from 3,799 transactions and 382,959 sessions, with an AOV of $1025 to $1050 and a conversion rate of 0.50% to 1.00%. Overall, while brilliance.com is competitive in terms of revenue and transactions, its AOV is lower than some competitors, but it maintains a solid conversion rate compared to others in the industry.

whiteflash.com screenshot
#1 whiteflash.com
2M
Revenue
120K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
ritani.com screenshot
#2 ritani.com
3.9M
Revenue
383K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
704.6K
Revenue
126.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
25.6M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
22.7M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In January large majority of sales on brilliance.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on brilliance.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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