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May 2025
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.2M
Revenue
515.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com's revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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brilliance.com revenue decline for last six months
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OVERVIEW
In May 2025, brilliance.com in the e-commerce_and_shopping industry had online sales revenue of $3,186,238 with a median of $83,973. The conversion rate ranged from 0.50-1.00%, AOV was $725-750, and sessions reached 515,228. The highest revenue in the category was $120,848,035 from qvc.com, while the highest conversion rate was 3.75% and AOV was $349. The store with the most sessions was boots.com at 27,739,926, with a median of 37,355 sessions in the industry. brilliance.com's metrics show solid performance within the e-commerce_and_shopping sector.
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brilliance.com competitors

In May 2025, brilliance.com stands out amongst its competitors in terms of revenue, with a total of $3,186,238. However, when looking at individual metrics, whiteflash.com surpasses brilliance.com in average order value (AOV) with a range of $1300-$1325 compared to brilliance.com's $725-$750. ritani.com also comes close in revenue with $2,724,319 and has a higher AOV range of $1025-$1050. rarecarat.com dominates in revenue with $15,169,010, but brilliance.com and rarecarat.com share the same AOV range of $725-$750. In terms of transactions and sessions, brilliance.com falls behind rarecarat.com but surpasses competitors like whiteflash.com, apresjewelry.com, and diamondnexus.com. With a conversion rate of 0.50-1.00, brilliance.com competes well in this domain against all its competitors except for apresjewelry.com with a conversion rate of 0.00-0.50.

whiteflash.com screenshot
#1 whiteflash.com
1.2M
Revenue
119.9K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
ritani.com screenshot
#2 ritani.com
2.7M
Revenue
388.7K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
382.7K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
27.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
rarecarat.com screenshot
#5 rarecarat.com
15.2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In May large majority of sales on brilliance.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on brilliance.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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brands overtime comparison

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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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