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Oct 2025
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Home/Insights/Retailers/brilliance.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.9M
Revenue
Oct 25
729.3K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$700-800
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Brilliance.com is an online platform specializing in selling a wide range of fine jewelry, ranging from diamond engagement rings and wedding bands to earrings, bracelets, and necklaces. They offer a variety of designs, with options to customize, and provide information about each products specifications and certifications to ensure customer satisfaction.

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brilliance.com Annual Revenue and Growth

brilliance.com's annual sales on its online store amounted to $41.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
brilliance.com revenue by year

brilliance.com's monthly revenueOVER TIME
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Over the past three months, brilliance.com revenue has experienced growth of 14%, compared to the preceding three months.

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brilliance.com revenue growth for last six months
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OVERVIEW
In October 2025, brilliance.com generated $4,866,039 in revenue from online sales, significantly exceeding the e-commerce and shopping median of $93,795, though far behind industry leader michaels.com at $105,162,923. The site's conversion rate ranged from 0.50% to 1.00%, lower than the high benchmark of 3.89%, while its average order value (AOV) was robust at $750-775, well above the sector's high of $350. brilliance.com recorded 729,307 sessions, considerably surpassing the median of 39,049 but trailing the highest traffic site, michaels.com, which had 32,351,606 sessions.
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brilliance.com competitors

In October 2025, brilliance.com outperforms its competitors in terms of revenue, with a total revenue of $4,866,039. While brilliance.com has a high number of transactions at 6,294 and a substantial number of sessions at 729,307, its average order value (AOV) falls in the range of $750-$775, and the conversion rate is between 0.50-1.00. In comparison, whiteflash.com has a higher AOV at $1175-$1200, but lower revenue at $1,767,866. ritani.com falls in between with a revenue of $2,743,589 and an AOV of $1025-$1050. diamondnexus.com and rarecarat.com have lower revenues compared to brilliance.com, while apresjewelry.com has the lowest revenue and conversion rate among the competitors. brilliance.com demonstrates strength in revenue and transaction numbers, but could potentially improve its AOV to further enhance its performance compared to its competitors.

whiteflash.com screenshot
#1 whiteflash.com
1.8M
Revenue
139K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
ritani.com screenshot
#2 ritani.com
2.7M
Revenue
278.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
diamondnexus.com screenshot
#3 diamondnexus.com
582.1K
Revenue
126.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#4 bluenile.com
21.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
rarecarat.com screenshot
#5 rarecarat.com
18.4M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
brilliance.com vs top market performers
brilliance.com
top retailers
conversion rate vs average order value for brilliance.com and its competitors
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Revenue share by device at brilliance.com

In October large majority of sales on brilliance.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on brilliance.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brilliance.com channels

Identify top traffic channels that drive growth for brilliance.comand discover how performance of traffic channels has changed over time.

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brilliance.com Google Ads spend

Evaluate brilliance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brilliance.com devices

Review brilliance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brilliance.com top markets

Explore brilliance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brilliance.com country & global rank

Assess the ranking of brilliance.com among other retailers within its primary country and worldwide.

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