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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for emp.deemp.de

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5.6M
Revenue
Aug 25
2M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de Annual Revenue and Growth

emp.de's annual sales on its online store amounted to $87.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$87.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emp.de revenue by year

emp.de's monthly revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 9%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In August 2025, emp.de, an e-commerce and shopping marketplace, recorded online sales revenue of $5,646,498, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This performance metrics place emp.de among the top players in the industry, despite not reaching the levels of the largest store, amazon.com, with a revenue of $13,327,172,929. emp.de's session count stood at 2,049,469, surpassing the median sessions in the category of 137,896. With a conversion rate of 3.94% and an AOV of $306, emp.de demonstrates strength and competitiveness in the marketplace sector.
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emp.de competitors

In August 2025, emp.de outperformed its competitors in terms of revenue, recording 5,646,498 in revenue compared to impericon.com with 1,509,708, elbenwald.de with 467,379, merchandisingplaza.de with 7,843, def-shop.com with 1,186,381, and zavvi.de with 170,127. However, when looking at the number of transactions, emp.de had 73,433 transactions, which was higher than elbenwald.de and merchandisingplaza.de but lower than impericon.com, def-shop.com, and zavvi.de. In sessions, emp.de had 2,049,469, surpassing all its competitors. The Average Order Value (AOV) for emp.de ranged from 75-100, falling in between the AOVs of its competitors. Additionally, emp.de had a conversion rate of 3.50-4.00, placing it in the mid to high range among its competitors in terms of converting sessions into transactions.

impericon.com screenshot
#1 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
467.4K
Revenue
797.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
7.8K
Revenue
7.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
1.2M
Revenue
600.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
170.1K
Revenue
88.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In August large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In August large majority of sales on emp.de, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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