Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for emp.deemp.de

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6.6M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

EMP.de is a website that offers a wide range of products. They primarily sell clothing, accessories, and merchandise related to music, gaming, and pop culture. The site also features extensive collections of band merchandise such as shirts, hoodies, accessories, and memorabilia, catering to various interests and genres.

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emp.de's revenueOVER TIME
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Over the past three months, emp.de revenue has experienced growth of 6.9%, compared to the preceding three months.

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emp.de revenue growth for last six months
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OVERVIEW
In May 2025, emp.de, an e-commerce marketplace, generated $6,579,140 in revenue with a conversion rate of 3.50-4.00% and an AOV of $75-100. This performance places emp.de above the median revenue of $326,539 and sessions of 2,299,866 for the MARKETPLACE category. However, compared to the industry giant amazon.com, which had a revenue of $12,259,837,505 and sessions of 2,589,786,292, emp.de has room for growth. With a competitive conversion rate and AOV, emp.de has potential to further increase its market share and revenue within the MARKETPLACE sector.
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emp.de competitors

In May 2025, emp.de outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of 6,579,140 and 83,251 transactions from 2,299,866 sessions, emp.de showcased a strong performance. Compared to its competitors, such as elbenwald.de with 350,227 revenue and 4,589 transactions, def-shop.com with 3,338,700 revenue and 25,307 transactions, zavvi.de with 139,708 revenue and 1,147 transactions, merchandisingplaza.de with 10,808 revenue and 85 transactions, and impericon.com with 1,547,509 revenue and 24,400 transactions, emp.de excelled in all areas. Additionally, emp.de's AOV range of 75-100 and conversion rate of 3.50-4.00 were also higher than most of its competitors, indicating a more efficient and profitable operation in the e-commerce market.

impericon.com screenshot
#1 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
elbenwald.de screenshot
#2 elbenwald.de
350.2K
Revenue
583.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
merchandisingplaza.de screenshot
#3 merchandisingplaza.de
10.8K
Revenue
10.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
def-shop.com screenshot
#4 def-shop.com
3.3M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zavvi.de screenshot
#5 zavvi.de
139.7K
Revenue
69.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
emp.de vs top market performers
emp.de
top retailers
conversion rate vs average order value for emp.de and its competitors
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Revenue share by device at emp.de

In May large majority of sales on emp.de, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In May large majority of sales on emp.de, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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brands overtime comparison

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emp.de channels

Identify top traffic channels that drive growth for emp.deand discover how performance of traffic channels has changed over time.

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emp.de Google Ads spend

Evaluate emp.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emp.de devices

Review emp.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emp.de top markets

Explore emp.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emp.de country & global rank

Assess the ranking of emp.de among other retailers within its primary country and worldwide.

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