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Oct 2025
All countries
Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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6.1M
Revenue
Oct 25
2.8M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $111.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced growth of 34%, compared to the preceding three months.

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merchbar.com revenue growth for last six months
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OVERVIEW
In October 2025, merchbar.com, operating in the MUSIC industry, generated $6,082,680 in online sales with a conversion rate of 2.00-2.50%, slightly below the high of 3.57% in its category. With an average order value (AOV) of $100-125, merchbar.com falls short of the high AOV of $676. The site attracted 2,754,460 sessions, notably less than the leading competitor, reverb.com, which garnered 15,687,987 sessions, while the median for the industry was 14,367, highlighting the competitive landscape and potential growth opportunities for merchbar.com.
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merchbar.com competitors

In October 2025, merchbar.com stands out in terms of revenue with $6,082,680, surpassing most of its competitors. In terms of transactions, merchbar.com also leads with 58,294 transactions, indicating a strong customer base. However, when it comes to sessions, teepublic.com outperforms merchbar.com with 6,735,786 sessions, showcasing a larger audience reach. In terms of Average Order Value (AOV), merchbar.com falls in line with impericon.com and roughtrade.com at $100-125, while rockabilia.com and teepublic.com have lower AOV at $50-75. Conversion rates are similar among merchbar.com, impericon.com, and roughtrade.com at 2.00-2.50%, but teepublic.com leads with a higher conversion rate of 2.00-2.50%. Overall, merchbar.com excels in revenue and transactions but faces tougher competition in terms of sessions and conversion rates from teepublic.com.

rockabilia.com screenshot
#1 rockabilia.com
388.2K
Revenue
471.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
210.8K
Revenue
168.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
1.1M
Revenue
831.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#5 teepublic.com
9.9M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In October large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In October large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

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