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Nov 2025
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Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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7.6M
Revenue
Nov 25
2.8M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $111.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced growth of 67%, compared to the preceding three months.

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merchbar.com revenue growth for last six months
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OVERVIEW
In November 2025, merchbar.com generated $7,571,718 in revenue, significantly surpassing the arts and entertainment/music median of $52,847, though it remains below reverb.com’s leading $141,937,438. The site's conversion rate ranged from 2.50-3.00%, under the high benchmark of 3.65%, while its average order value (AOV) stood at $100-125, notably lower than the high of $690 in the industry. With 2,754,406 sessions, merchbar.com fell short of reverb.com’s 15,833,824 sessions, although it outperformed the median of 15,296 sessions, indicating a solid performance in a competitive online marketplace.
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merchbar.com competitors

When comparing merchbar.com to its competitors in November 2025, it is clear that merchbar.com stands out in terms of revenue, with a revenue of $7,571,718. In comparison, rockabilia.com has a revenue of $463,614, amoeba.com has $242,134, impericon.com has $1,509,898, roughtrade.com has $1,921,942, and teepublic.com has $14,202,322. merchbar.com also has a high number of transactions at 75,282, with rockabilia.com at 8,810, amoeba.com at 2,171, impericon.com at 23,689, roughtrade.com at 25,213, and teepublic.com at 195,467. Additionally, merchbar.com has a relatively high average order value (AOV) range of $100-$125 and a conversion rate of 2.50-3.00%, showcasing its strong performance in these areas compared to its competitors.

rockabilia.com screenshot
#1 rockabilia.com
463.6K
Revenue
514.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
242.1K
Revenue
185.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
1.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
teepublic.com screenshot
#5 teepublic.com
14.2M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In November large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In November large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

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