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Apr 2026
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Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for merchbar.commerchbar.com

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2.7M
Revenue
Apr 26
1.2M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $65.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced decline of 47%, compared to the preceding three months.

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merchbar.com revenue decline for last six months
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OVERVIEW
In April 2026, merchbar.com generated $2,666,301 in online sales, significantly outperforming the MUSIC median of $46,165, though far behind the largest competitor, reverb.com, at $76,961,399. Its conversion rate of 1.50-2.00% remains below the high benchmark of 3.22% and above the low of 0.72%. The average order value (AOV) ranged from $100-125, again trailing the high of $729. With 1,174,082 sessions, merchbar.com faced stiff competition against reverb.com’s 14,380,690 sessions, highlighting challenges in attracting traffic compared to industry standards where the median sessions stood at 14,593.
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merchbar.com competitors

In April 2026, merchbar.com reported revenue of $2,666,301 from 22,711 transactions and 1,174,082 sessions, achieving an average order value (AOV) between $100-125 and a conversion rate of 1.50-2.00%. Compared to competitors, merchbar.com outperforms rockabilia.com, which earned $427,303 from 6,046 transactions and a conversion rate of 1.00-1.50%. Similarly, amoeba.com generated only $253,314 with a lower conversion rate of 0.50-1.00%. While impericon.com boasts higher transactions (34,971) and revenue ($2,153,903), it has a conversion rate of 3.00-3.50%, suggesting it attracts more buyers effectively. roughtrade.com earned $1,556,073 with 29,597 transactions, but matched merchbar.com's conversion rate. Meanwhile, teepublic.com stands out with $9,376,894 in revenue and an impressive 132,757 transactions, although its AOV remains lower at $50-75. Overall, merchbar.com maintains a competitive edge in revenue and AOV among its peers.

rockabilia.com screenshot
#1 rockabilia.com
427.3K
Revenue
494.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
253.3K
Revenue
259K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
2.2M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
1.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#5 teepublic.com
9.4M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In April large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In April large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

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