Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for merchbar.commerchbar.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.2M
Revenue
Jul 26
1.1M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
Loading...

Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $65.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$65.3M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
View real-time data

Over the past three months, merchbar.com revenue has experienced decline of 25%, compared to the preceding three months.

View real-time data
merchbar.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, merchbar.com recorded 1.1 million sessions, significantly higher than the average store in the music category, which sees around 14,200 sessions monthly. The site generated $2.2 million in revenue, while the average store in the music category makes approximately $50,400 per month. Its conversion rate stood at 1.50-2.00%, comfortably within the typical range of 0.73% to 3.41%. Furthermore, merchbar.com’s average order value (AOV) was $125-150, also within the category's typical range of $62 to $745.
Read more

merchbar.com competitors

The competitive set includes merchbar.com, rockabilia.com, amoeba.com, impericon.com, roughtrade.com, and teepublic.com. In July 2026, merchbar.com generated $2.2 million in revenue, ranking second behind teepublic.com, which led by $16.5 million. While merchbar.com processed 17,100 transactions, it trailed teepublic.com by 152,000. The site recorded 1.1 million sessions, ranking third but lagging behind teepublic.com by 7 million sessions. With an average order value (AOV) of $125-150, merchbar.com is positioned well, although its conversion rate of 1.50-2.00% is comparable to competitors like roughtrade.com and rockabilia.com, which fall below this range. Overall, while merchbar.com performs robustly, it still has significant competition in the market.

rockabilia.com screenshot
#1 rockabilia.com
362.1K
Revenue
499.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
335.8K
Revenue
284.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.4M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
1.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
teepublic.com screenshot
#5 teepublic.com
18.7M
Revenue
8.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at merchbar.com

In July large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In July large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries merchbar.com operates in

merchbar.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard