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Aug 2025
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Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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3.9M
Revenue
Aug 25
2.7M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $111.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced decline of 21%, compared to the preceding three months.

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merchbar.com revenue decline for last six months
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OVERVIEW
For the month of August 2025, merchbar.com in the MUSIC industry had a revenue of $3,880,757 with a median revenue of $49,038. The conversion rate was 1.00-1.50%, the highest being 3.56% and the lowest 0.68%. The average order value (AOV) was $100-125, with a high of $641 and a low of $54. They had 2,732,968 sessions, while reverb.com had the highest at 15,579,420. The median number of sessions in the MUSIC industry was 15,700.
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merchbar.com competitors

In August 2025, merchbar.com outperformed some of its competitors in terms of revenue, with a total revenue of $3,880,757 and 38,370 transactions. However, when comparing sessions, merchbar.com had 2,732,968 sessions which was lower than teepublic.com with 6,769,308 sessions. In terms of Average Order Value (AOV), merchbar.com falls within the range of $100-125, similar to amoeba.com, while competitors like rockabilia.com and impericon.com have a lower AOV of $50-75. Conversion rates for merchbar.com ranged from 1.00-1.50%, which is similar to most competitors, except for impericon.com with a higher conversion rate of 2.00-2.50%. Overall, merchbar.com showcased strong revenue performance but may need to focus on increasing sessions to compete with some of the higher-performing competitors like teepublic.com.

rockabilia.com screenshot
#1 rockabilia.com
362.5K
Revenue
668.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
245.7K
Revenue
188.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
881.4K
Revenue
907.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#5 teepublic.com
9.4M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In August large majority of sales on merchbar.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In August large majority of sales on merchbar.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

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