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Dec 2025
All countries
Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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5.3M
Revenue
Dec 25
2.7M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $111.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced growth of 46%, compared to the preceding three months.

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merchbar.com revenue growth for last six months
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OVERVIEW
In December 2025, merchbar.com, an online store in the MUSIC industry, generated $5,294,550 in revenue with a conversion rate of 1.50-2.00%, significantly above the industry's low of 0.87% but below the high of 3.49%. The average order value (AOV) ranged from $100-125, compared to a high of $704 in the sector, while total sessions reached 2,715,512, considerably less than reverb.com's leading 16,862,935 and below the median of 16,689, reflecting a need for improved engagement and sales optimization.
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merchbar.com competitors

In December 2025, merchbar.com had a revenue of $5,294,550 with 48,381 transactions and 2,715,512 sessions. Their average order value (AOV) ranged from $100-$125, and their conversion rate was between 1.50-2.00%. Comparing this data to its competitors, rockabilia.com had a revenue of $456,858 with 9,610 transactions and 665,830 sessions, AOV ranging from $25-$50, and a conversion rate of 1.00-1.50%. amoeba.com had a revenue of $236,349 with 2,289 transactions and 190,502 sessions, AOV ranging from $100-$125, and a conversion rate of 1.00-1.50%. impericon.com had a revenue of $3,355,267 with 56,575 transactions and 2,601,959 sessions, AOV ranging from $50-$75, and a conversion rate of 2.00-2.50%. roughtrade.com had a revenue of $772,642 with 22,554 transactions and 1,154,839 sessions, AOV ranging from $25-$50, and a conversion rate of 1.50-2.00%. teepublic.com had a revenue of $14,951,881 with 272,111 transactions and 12,651,889 sessions, AOV ranging from $50-$75, and a conversion rate of 2.00-2.50%. Overall, merchbar.com falls in the mid-range in terms of revenue compared to its competitors but has a slightly lower conversion rate.

rockabilia.com screenshot
#1 rockabilia.com
456.9K
Revenue
665.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
amoeba.com screenshot
#2 amoeba.com
236.3K
Revenue
190.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
3.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
772.6K
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
teepublic.com screenshot
#5 teepublic.com
15M
Revenue
12.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In December large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In December large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

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