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Sep 2025
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Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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4.8M
Revenue
Sep 25
2.6M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com Annual Revenue and Growth

merchbar.com's annual sales on its online store amounted to $111.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$111.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
merchbar.com revenue by year

merchbar.com's monthly revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced growth of 14%, compared to the preceding three months.

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merchbar.com revenue growth for last six months
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OVERVIEW
In September 2025, merchbar.com, operating in the MUSIC sector, achieved impressive online sales revenue of $4,806,614, significantly surpassing the median of $48,156, but still behind the industry leader, reverb.com, at $118,105,794; the site's conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.58%, while its average order value (AOV) between $100 and $125 fell short of the top tier's $656; with 2,633,291 sessions, merchbar.com had robust engagement, though still less than reverb.com's peak of 14,748,933 sessions against a median of 16,222.
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merchbar.com competitors

In September 2025, merchbar.com stands out amongst its competitors in terms of revenue, with a total of $4,806,614. When compared to rockabilia.com, which generated $337,297 in revenue, merchbar.com clearly dominates in this aspect. In terms of transactions, merchbar.com also outperforms its competitors with 46,770 transactions, compared to amoeba.com's 1,997 transactions and rockabilia.com's 6,513 transactions. Additionally, merchbar.com boasts a higher average order value (AOV) range of $100-125, similar to impericon.com, while rockabilia.com and Rough Trade both have an AOV range of $50-75. The conversion rate of merchbar.com falls within the competitive range of 1.50-2.00, placing it on par with Rough Trade, while teepublic.com leads in this metric with a conversion rate of 2.00-2.50.

rockabilia.com screenshot
#1 rockabilia.com
337.3K
Revenue
556K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
220.9K
Revenue
167.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
910K
Revenue
831K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#5 teepublic.com
8.8M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In September large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In September large majority of sales on merchbar.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

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