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Jul 2025
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Home/Insights/Retailers/merchbar.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for merchbar.commerchbar.com

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4.2M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Merchbar.com enables users to browse and purchase a wide range of music-related merchandise, including apparel, vinyl records, CDs, posters, and accessories. The website offers an extensive collection of products from various artists and genres, catering to music enthusiasts seeking memorabilia and merchandise relevant to their favorite bands and artists.

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merchbar.com's revenueOVER TIME
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Over the past three months, merchbar.com revenue has experienced decline of 35%, compared to the preceding three months.

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merchbar.com revenue decline for last six months
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OVERVIEW
In July 2025, merchbar.com, an MUSIC industry online store, had a revenue of $4,248,933 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. They had 2,763,263 sessions during the month. In comparison, the highest revenue in the industry was $122,246,938 from reverb.com, the highest conversion rate was 3.54%, the highest AOV was $653, and the highest number of sessions was 15,735,439. The median revenue, conversion rate, AOV, and sessions in the MUSIC industry were $50,773, 0.69%, $53, and 15,877, respectively.
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merchbar.com competitors

In July 2025, merchbar.com outperformed its competitors in terms of revenue, with a total of $4,248,933. However, in terms of transactions and sessions, merchbar.com had 39,925 transactions and 2,763,263 sessions respectively. Comparing this to its competitors, rockabilia.com had revenue of $373,142 with 6,700 transactions and 641,958 sessions. amoeba.com had revenue of $236,969 with 2,243 transactions and 190,491 sessions. impericon.com had revenue of $1,437,987 with 22,962 transactions and 1,036,343 sessions. roughtrade.com had revenue of $773,544 with 12,425 transactions and 830,336 sessions. Lastly, teepublic.com had the highest revenue of $11,356,476 with 141,701 transactions and 6,812,768 sessions. Despite merchbar.com's high revenue, it falls behind in terms of transactions and sessions compared to teepublic.com.

rockabilia.com screenshot
#1 rockabilia.com
373.1K
Revenue
642K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
amoeba.com screenshot
#2 amoeba.com
237K
Revenue
190.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
impericon.com screenshot
#3 impericon.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
roughtrade.com screenshot
#4 roughtrade.com
773.5K
Revenue
830.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
teepublic.com screenshot
#5 teepublic.com
11.4M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
merchbar.com vs top market performers
merchbar.com
top retailers
conversion rate vs average order value for merchbar.com and its competitors
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Revenue share by device at merchbar.com

In July large majority of sales on merchbar.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.

In July large majority of sales on merchbar.com, 86% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 14% of sales coming from desktop devices.
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merchbar.com channels

Identify top traffic channels that drive growth for merchbar.comand discover how performance of traffic channels has changed over time.

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merchbar.com Google Ads spend

Evaluate merchbar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchbar.com devices

Review merchbar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchbar.com top markets

Explore merchbar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchbar.com country & global rank

Assess the ranking of merchbar.com among other retailers within its primary country and worldwide.

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