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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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33.7K
Revenue
114.4K
Sessions
0.5-1.0%
Conversion rate
$25-50
Average order value
Online only revenue for bananaboat.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

BananaBoat.com is a website that offers various products focusing on sun protection and skincare. Their product range includes sunscreens, tanning oils, after sun lotions, and lip balms. The site provides options for both adults and children, aiming to provide effective protection against UV rays and keep skin healthy and moisturized.

bananaboat.com’s revenueOVER TIME
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Over the past three months, bananaboat.com revenue has experienced decline of 41%, compared to the preceding three months.

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bananaboat.com revenue decline for last six months
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OVERVIEW
In April 2024, bananaboat.com in the BEAUTY AND COSMETICS industry had online sales revenue of $33,702, a conversion rate of 0.50-1.00%, and an AOV of $25-50. The website had 114,362 sessions, with sephora.com leading with 62,134,227 sessions. The median revenue in the category is $78,990, the highest online store revenue is $94,719,534, the highest conversion rate is 4.21%, and the highest AOV is $179. The lowest conversion rate is 1.49% and the lowest AOV is $44, with a median sessions of 32,776.
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bananaboat.com competitors

In comparing bananaboat.com to its competitors, it is evident that sunbum.com leads in terms of revenue with $428,006, while bananaboat.com trails with $33,702. sunbum.com also surpasses in transactions (6,503) and sessions (373,439), indicating a higher level of customer engagement. On the other hand, bananaboat.com falls behind in transactions (1,039) and sessions (114,362). vacation.inc stands out with the highest revenue of $470,630, along with a high conversion rate of 3.00-3.50%, showing a strong ability to turn sessions into transactions. In comparison, bananaboat.com's conversion rate falls within the range of 0.50-1.00%, indicating room for improvement in converting sessions into transactions. Overall, while bananaboat.com holds its own in certain metrics, such as average order value (AOV) falling within the range of 25-50, there are clear areas where competitors outperform in revenue, transactions, sessions, and conversion rates.

#1 hawaiian-tropic.co.uk
32.5K
Revenue
51.8K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
#2 badgerbalm.com
91.8K
Revenue
40.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 sunbum.com
428K
Revenue
373.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 vacation.inc
470.6K
Revenue
144.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 coola.com
326K
Revenue
81.3K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
bananaboat.com vs top market performers
bananaboat.com
top retailers
conversion rate vs average order value for bananaboat.com and its competitors
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bananaboat.com brandsby revenue

1
Logo for banana boat usBanana Boat Us

bananaboat.com categoriesby revenue

1
Tanning Products
2
Sunscreen
3
Lotion & Moisturizer
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brands overtime comparison

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bananaboat.com channels

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bananaboat.com Google Ads spend

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bananaboat.com devices

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bananaboat.com top markets

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bananaboat.com country & global rank

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