GRIPS CUSTOMERS & RESEARCH PARTNERS
Hardware, tools, building materials, lumber, and construction supplies for home improvement projects. Provides equipment and materials for DIY and professional work.
1.32B
257M
1.5-2.0%
$200-300
40+
Home Improvement and Construction Supplies's aggregate online sales across tracked retailers amounted to $15B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 3% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Home Improvement and Construction Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home Improvement and Construction Supplies retailers, with performance tracked over time.
Other
Home Fragrance
200+ retailers tracked
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
