GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium and specialty fragrances, candles, diffusers, and scent products for home ambiance and personal fragrance.
91M
31M
2.0-2.5%
$100-200
200+
Home Fragrance's aggregate online sales across tracked retailers amounted to $1.06B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 200+
Identify the top traffic channels driving growth across Home Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home Fragrance retailers, with performance tracked over time.
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