Home/Insights/Industries/Home & Garden/Home and LifestyleIndustry Intelligence — Home & Garden — Apr 2026

Home and Lifestyle

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Curated home furnishings, decor, and lifestyle goods emphasizing design quality, sustainability, and aesthetic appeal for contemporary living.

3.38B

Revenue
Apr 26

916M

Sessions
Apr 26

3.5-4.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

60+

Retailers
Tracked

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Home and Lifestyle Annual Revenue and Growth

Home and Lifestyle's aggregate online sales across tracked retailers amounted to $47B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$47B

Annual growth forecast

2025/2026

0-5%

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eCommerce Revenue

Revenue by year

Home and Lifestyle monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 20% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Home and Lifestyle

BY REVENUE

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Home and Lifestyle revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Home and Lifestyle performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 60+

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Home and Lifestyle traffic channels

Identify the top traffic channels driving growth across Home and Lifestyle retailers, and see how channel performance has shifted over time.

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Home and Lifestyle Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Home and Lifestyle retailers, with performance tracked over time.

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Home and Lifestyle top markets

Explore the key markets for Home and Lifestyle — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Home and Lifestyle retailer rankings

See how retailers rank within Home and Lifestyle and worldwide by revenue, traffic and growth.

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