GRIPS CUSTOMERS & RESEARCH PARTNERS
Diverse home and kitchen products including furniture, decor, bedding, kitchenware, and appliances. Wide selection across various styles and price points.
1.39B
225M
2.0-2.5%
$200-300
15+
Home and Kitchen's aggregate online sales across tracked retailers amounted to $17B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 22% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Home and Kitchen retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home and Kitchen retailers, with performance tracked over time.
Other
Home Fragrance
200+ retailers tracked
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
