GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, dietary supplements, protein powders, and nutritional products including minerals, herbs, and sports nutrition formulations.
61M
16M
4.0-4.5%
$0-100
30+
Wellness and Nutrition's aggregate online sales across tracked retailers amounted to $962M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 25% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Wellness and Nutrition retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wellness and Nutrition retailers, with performance tracked over time.
Other
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550+ retailers tracked
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400+ retailers tracked
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250+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
Natural and Organic Skincare
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