GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's grooming products including safety razors, straight razors, shaving creams and soaps, electric trimmers, brushes, aftershaves, and related shaving accessories.
7M
3.52M
2.0-2.5%
$0-100
40+
Shaving and Grooming's aggregate online sales across tracked retailers amounted to $113M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Shaving and Grooming retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shaving and Grooming retailers, with performance tracked over time.
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