GRIPS CUSTOMERS & RESEARCH PARTNERS
Niche and luxury fragrances made with natural ingredients, plus candles, diffusers, and skincare products for discerning fragrance enthusiasts.
5.3M
2.63M
0.5-1.0%
$200-300
20+
Niche Fragrances and Personal Care's aggregate online sales across tracked retailers amounted to $66M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 17% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
69%
Mobile
31%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Niche Fragrances and Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Niche Fragrances and Personal Care retailers, with performance tracked over time.
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