GRIPS CUSTOMERS & RESEARCH PARTNERS
Natural health and wellness supplements for daily health. Offers vitamins, minerals, herbs, probiotics, essential oils, and botanical products.
198M
82M
3.0-3.5%
$0-100
250+
Natural Health and Wellness's aggregate online sales across tracked retailers amounted to $2.7B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 250+
Identify the top traffic channels driving growth across Natural Health and Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Health and Wellness retailers, with performance tracked over time.
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