GRIPS CUSTOMERS & RESEARCH PARTNERS
Mineral-based makeup and cosmetics including foundations, eyeshadows, and color products formulated with natural mineral pigments without synthetic chemicals.
4.48M
1.47M
3.0-3.5%
$0-100
15+
Natural and Mineral Cosmetics's aggregate online sales across tracked retailers amounted to $70M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural and Mineral Cosmetics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural and Mineral Cosmetics retailers, with performance tracked over time.
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