GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's grooming and shaving products including razors, electric trimmers, shaving creams, soaps, beard care items, and skincare essentials for personal grooming.
6.7M
3.43M
2.0-2.5%
$0-100
50+
Men's Grooming Essentials's aggregate online sales across tracked retailers amounted to $111M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 49% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Men's Grooming Essentials retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Grooming Essentials retailers, with performance tracked over time.
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550+ retailers tracked
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500+ retailers tracked
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500+ retailers tracked
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