GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's personal care products including razors, trimmers, shampoos, and beard care items. Soaps, deodorants, colognes, and grooming accessories.
18M
9.3M
2.5-3.0%
$0-100
100+
Men's Grooming's aggregate online sales across tracked retailers amounted to $264M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Men's Grooming retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Grooming retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
