GRIPS CUSTOMERS & RESEARCH PARTNERS
Cruelty-free and vegan cosmetics including makeup and skincare products without animal testing. Offers beauty items made with animal-free ingredients for ethical and conscious consumers.
20M
8.9M
2.0-2.5%
$0-100
30+
Cruelty-Free and Vegan Cosmetics's aggregate online sales across tracked retailers amounted to $293M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Cruelty-Free and Vegan Cosmetics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Cruelty-Free and Vegan Cosmetics retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
