Home/Insights/Industries/Health & Beauty/Contact Lenses and EyewearIndustry Intelligence — Health & Beauty — Apr 2026

Contact Lenses and Eyewear

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Eyewear products including prescription glasses, sunglasses, contact lenses, and customizable frames from established optical brands.

132M

Revenue
Apr 26

33M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

40+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Contact Lenses and Eyewear Annual Revenue and Growth

Contact Lenses and Eyewear's aggregate online sales across tracked retailers amounted to $1.67B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$1.67B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Contact Lenses and Eyewear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 27% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Contact Lenses and Eyewear

BY REVENUE

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Contact Lenses and Eyewear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

63%

Mobile

37%

Contact Lenses and Eyewear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 40+

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Contact Lenses and Eyewear traffic channels

Identify the top traffic channels driving growth across Contact Lenses and Eyewear retailers, and see how channel performance has shifted over time.

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Contact Lenses and Eyewear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Contact Lenses and Eyewear retailers, with performance tracked over time.

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Contact Lenses and Eyewear top markets

Explore the key markets for Contact Lenses and Eyewear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Contact Lenses and Eyewear retailer rankings

See how retailers rank within Contact Lenses and Eyewear and worldwide by revenue, traffic and growth.

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