Home/Insights/Industries/Health & Beauty/Beauty Supply and SalonIndustry Intelligence — Health & Beauty — Apr 2026

Beauty Supply and Salon

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Professional beauty products and salon supplies including haircare, skincare, and makeup. Tools, equipment, and wholesale-level products for beauty professionals.

56M

Revenue
Apr 26

16M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

60+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Beauty Supply and Salon Annual Revenue and Growth

Beauty Supply and Salon's aggregate online sales across tracked retailers amounted to $714M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$714M

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Beauty Supply and Salon monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Beauty Supply and Salon

BY REVENUE

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Beauty Supply and Salon revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

61%

Mobile

39%

Beauty Supply and Salon performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 60+

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Beauty Supply and Salon traffic channels

Identify the top traffic channels driving growth across Beauty Supply and Salon retailers, and see how channel performance has shifted over time.

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Beauty Supply and Salon Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty Supply and Salon retailers, with performance tracked over time.

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Beauty Supply and Salon top markets

Explore the key markets for Beauty Supply and Salon — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Beauty Supply and Salon retailer rankings

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