Home/Insights/Industries/Health & Beauty/Beauty and HairOnline Industry Intelligence — Health & Beauty — Jun 2026

Beauty and Hair

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Beauty and hair care products including cosmetics, skincare items, haircare products, and grooming supplies. Range covers makeup, skincare treatments, hair products, and personal care essentials.

310M

Revenue
Jun 26

139M

Sessions
Jun 26

2.0-2.5%

Conv. rate
Jun 26

$0-100

AOV
Jun 26

100+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Beauty and Hair Annual Online Revenue and Growth

Beauty and Hair's aggregate online sales across tracked retailers amounted to $3.01B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$3.01B

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Beauty and Hair monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 16% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in Beauty and Hair

BY REVENUE

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Beauty and Hair revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

61%

Mobile

39%

Beauty and Hair performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Beauty and Hair traffic channels

Identify the top traffic channels driving growth across Beauty and Hair retailers, and see how channel performance has shifted over time.

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Beauty and Hair Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty and Hair retailers, with performance tracked over time.

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Beauty and Hair top markets

Explore the key markets for Beauty and Hair — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Beauty and Hair retailer rankings

See how retailers rank within Beauty and Hair and worldwide by revenue, traffic and growth.

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