Groceries, household essentials, and general merchandise at retail and wholesale prices.
2.17B
422M
4.0-4.5%
$100-200
20+
Grocery and Household Goods's aggregate online sales across tracked retailers amounted to $32B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Grocery and Household Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Grocery and Household Goods retailers, with performance tracked over time.
Other