Home/Insights/Industries/Food, Beverages & Tobacco/Grocery and Household GoodsIndustry Intelligence — Food, Beverages & Tobacco — Apr 2026

Grocery and Household Goods

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Groceries, household essentials, and general merchandise at retail and wholesale prices.

2.17B

Revenue
Apr 26

422M

Sessions
Apr 26

4.0-4.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

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Grocery and Household Goods Annual Revenue and Growth

Grocery and Household Goods's aggregate online sales across tracked retailers amounted to $32B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$32B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Grocery and Household Goods monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Grocery and Household Goods

BY REVENUE

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Grocery and Household Goods revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

75%

Mobile

25%

Grocery and Household Goods performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Grocery and Household Goods traffic channels

Identify the top traffic channels driving growth across Grocery and Household Goods retailers, and see how channel performance has shifted over time.

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Grocery and Household Goods Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Grocery and Household Goods retailers, with performance tracked over time.

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Grocery and Household Goods top markets

Explore the key markets for Grocery and Household Goods — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Grocery and Household Goods retailer rankings

See how retailers rank within Grocery and Household Goods and worldwide by revenue, traffic and growth.

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