GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium loose-leaf and specialty teas from around the world. Includes green, black, white, oolong, herbal, and matcha varieties with brewing accessories.
8.2M
3.64M
3.0-3.5%
$0-100
150+
Specialty Tea's aggregate online sales across tracked retailers amounted to $142M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 46% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Specialty Tea retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Tea retailers, with performance tracked over time.
Other
