Home/Insights/Industries/Food, Beverages & Tobacco/Wines and SpiritsIndustry Intelligence — Food, Beverages & Tobacco — Apr 2026

Wines and Spirits

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Alcoholic beverages including wines, spirits, whiskey, vodka, rum, beer, and champagne available for online purchase with convenient home delivery and curated selections.

80M

Revenue
Apr 26

13M

Sessions
Apr 26

3.0-3.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

100+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Wines and Spirits Annual Revenue and Growth

Wines and Spirits's aggregate online sales across tracked retailers amounted to $1.32B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$1.32B

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Wines and Spirits monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 47% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Wines and Spirits

BY REVENUE

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Wines and Spirits revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

60%

Mobile

40%

Wines and Spirits performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Wines and Spirits traffic channels

Identify the top traffic channels driving growth across Wines and Spirits retailers, and see how channel performance has shifted over time.

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Wines and Spirits Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Wines and Spirits retailers, with performance tracked over time.

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Wines and Spirits top markets

Explore the key markets for Wines and Spirits — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Wines and Spirits retailer rankings

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