GRIPS CUSTOMERS & RESEARCH PARTNERS
Grocery staples, household essentials, pantry products, and general merchandise in bulk or standard quantities.
16B
3.36B
6.5-7.0%
$0-100
40+
Grocery and Household Essentials's aggregate online sales across tracked retailers amounted to $223B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
85%
Mobile
15%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Grocery and Household Essentials retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Grocery and Household Essentials retailers, with performance tracked over time.
Other
amazon.com
