GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby & Toddler on Grips — e-commerce revenue performance across 48 tracked industries and 600+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.
1.7B
716M
2.0-2.5%
$100-200
600+
Baby & Toddler's aggregate online sales across tracked retailers amounted to $24B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
Identify the top traffic channels driving growth across Baby & Toddler retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby & Toddler retailers, with performance tracked over time.
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Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby Care
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
Eco-Friendly Baby
40+ retailers tracked
Baby Strollers and Gear
40+ retailers tracked
Baby and Child Safety Gear
40+ retailers tracked
Breastfeeding and Maternity
30+ retailers tracked
Children's
30+ retailers tracked
Baby Carriers and Babywearing
30+ retailers tracked
Baby and Toddler Clothing and Accessories
30+ retailers tracked
Sustainable Baby and Toddler
30+ retailers tracked
Baby Clothing and Essential
30+ retailers tracked
Lactation Support
30+ retailers tracked
Children's Gifts and Toys
30+ retailers tracked
Baby and Nursery
20+ retailers tracked
Baby and Toddler Essentials
20+ retailers tracked
Childrens Sleepwear and Apparel
20+ retailers tracked
Eco-Friendly Baby Care
20+ retailers tracked
Baby Furniture and Accessories
20+ retailers tracked
Baby Accessories and Essentials
20+ retailers tracked
Children's Clothing and Toys
20+ retailers tracked
Sustainable Parenting & Eco-Friendly
20+ retailers tracked
Eco-Friendly Diapering
20+ retailers tracked
Eco-Friendly Cloth Diapering
15+ retailers tracked
Baby and Toddler Footwear
15+ retailers tracked
Eco-Friendly Baby and Children's
15+ retailers tracked
Organic Baby Food and Nutrition
15+ retailers tracked
Eco-Friendly Children's
15+ retailers tracked
Baby Sleep
15+ retailers tracked
Infant and Toddler Sleep
15+ retailers tracked
Children's Educational Resources
10+ retailers tracked
Children's Apparel and Maternity Goods
10+ retailers tracked
Baby Care and Feeding
10+ retailers tracked
Infant Feeding
10+ retailers tracked
Personalized Children
10+ retailers tracked
Stylish Baby Gear
10+ retailers tracked
