GRIPS CUSTOMERS & RESEARCH PARTNERS
Children's and toddler clothing, footwear, toys, accessories, and essential items for babies and young children including apparel and developmental products.
15M
8.7M
1.5-2.0%
$0-100
30+
Children's's aggregate online sales across tracked retailers amounted to $264M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Children's retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Children's retailers, with performance tracked over time.
Other
Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby Care
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
