GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby and children's apparel, maternity wear, and infant equipment including strollers, car seats, nursery furniture, toys, and feeding essentials.
88M
18M
2.0-2.5%
$200-300
10+
Children's Apparel and Maternity Goods's aggregate online sales across tracked retailers amounted to $962M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 13% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Children's Apparel and Maternity Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Children's Apparel and Maternity Goods retailers, with performance tracked over time.
Other
Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby Care
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
