GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby and toddler products including strollers, car seats, nursery furniture, bedding, and essential gear for infants and young children.
13M
3.24M
2.0-2.5%
$200-300
20+
Baby and Nursery's aggregate online sales across tracked retailers amounted to $130M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 54% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
62%
Mobile
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Baby and Nursery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby and Nursery retailers, with performance tracked over time.
Other
Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby Care
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
