GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby products including strollers, cribs, car seats, furniture, clothing, feeding items, and nursery accessories and gear.
957M
251M
2.5-3.0%
$100-200
80+
Baby's aggregate online sales across tracked retailers amounted to $14B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Baby retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby retailers, with performance tracked over time.
Other
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby Care
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
Eco-Friendly Baby
40+ retailers tracked
Breastfeeding and Maternity
30+ retailers tracked
