GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby gear including strollers, car seats, high chairs, cribs, furniture, and infant care essentials for new parents.
50M
13M
2.5-3.0%
$100-200
50+
Baby Care's aggregate online sales across tracked retailers amounted to $655M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Baby Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby Care retailers, with performance tracked over time.
Other
Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
Eco-Friendly Baby
40+ retailers tracked
