GRIPS CUSTOMERS & RESEARCH PARTNERS
Breast pumps, nursing apparel, lactation supplements, lactation cookies, hands-free pumping bras, and breastfeeding accessories supporting nursing mothers.
11M
3.18M
3.0-3.5%
$0-100
30+
Lactation Support's aggregate online sales across tracked retailers amounted to $127M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
50%
Desktop
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Lactation Support retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Lactation Support retailers, with performance tracked over time.
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