GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby clothing, rompers, sleepwear, bodysuits, nursery furniture, strollers, car seats, high chairs, changing tables, and essential gear for infants and toddlers.
189M
37M
2.5-3.0%
$100-200
50+
Baby and Children's Apparel and Essentials's aggregate online sales across tracked retailers amounted to $2.25B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Baby and Children's Apparel and Essentials retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby and Children's Apparel and Essentials retailers, with performance tracked over time.
Other
