GRIPS CUSTOMERS & RESEARCH PARTNERS
Baby and toddler clothing including apparel, sleepwear, bedding, and essential nursery products for infants.
50M
17M
2.5-3.0%
$100-200
30+
Baby Clothing and Essential's aggregate online sales across tracked retailers amounted to $696M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Baby Clothing and Essential retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baby Clothing and Essential retailers, with performance tracked over time.
Other
Baby
80+ retailers tracked
Baby and Parenting Essentials
60+ retailers tracked
Baby and Children's Apparel and Essentials
50+ retailers tracked
Baby and Toddler Apparel and Essentials
50+ retailers tracked
Baby and Children's
50+ retailers tracked
Baby Care
50+ retailers tracked
Children's Furniture and Essentials
40+ retailers tracked
