Zenna Home

Zenna Home Market Overview

Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Menards, Amazon, Ace Hardware, Lowe's and Home Depot shows Zenna Home, a brand of the privately held Mayzon, operating with an unusually concentrated retail footprint. Menards alone accounts for 73.3% of year-to-date revenue, with Amazon a distant second at 14.6%, meaning nearly 88% of tracked sales flow through just two channels. The remaining three retailers split a thin tail, with Ace Hardware at 6.5%, Lowe's at 3.7% and Home Depot at 2.0%, leaving limited diversification if the lead account softens. Pricing has drifted downward over the July–September window, with the average selling price falling 7.0% to $19.82 against a year-to-date average of $20.91. That discounting has not offset volume pressure, as revenue declined 12.2% across the quarter, including a 9.9% month-over-month drop in the most recent period.