GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence spanning January 1 to June 30, 2026, across Menards, Amazon, Ace Hardware, Home Depot, and Lowe's, Zenna Home's revenue declined 14.2% over the period, with a further 6.7% month-over-month drop in the most recent month. Menards was overwhelmingly the brand's dominant channel, capturing a 70.3% share of revenue, followed distantly by Amazon at 19.8%, while Ace Hardware, Home Depot, and Lowe's together accounted for less than 10%. The brand's average product price also softened, settling at $22.09 and falling 9.3% across the tracked window. This combination of channel concentration and simultaneous declines in both revenue and pricing signals mounting pressure on Zenna Home's positioning during the first half of 2026. With over two-thirds of sales tied to a single retailer, the brand's performance remains highly dependent on its Menards partnership.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Zenna Home on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zenna Home.
BY REVENUE
Zenna Home sells 24% online and 76% offline. Online runs through 3 channels; offline through 2. Online share has moved from 5% in Feb to 25% in Jun.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.41M ratings on 5 channels, Zenna Home averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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