GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Zenna Home demonstrates a highly concentrated retail footprint, with Menards commanding a dominant 68.8% revenue share, followed by Amazon at 22.3%. The brand maintains an accessible average product price of $23.08, positioning it competitively within its category. Notably, the remaining three tracked retailers—Ace Hardware, Home Depot, and Lowe's—collectively account for less than 9% of total revenue, signaling significant channel dependency. Despite its strong presence at Menards, Zenna Home experienced a 16.5% revenue decline over the trailing period, suggesting potential headwinds in consumer demand. Average pricing also saw a recent monthly dip of 6.3%, even as overall prices rose 5.3% across the full data period, indicating possible promotional activity or shifting product mix.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zenna Home on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zenna Home.
BY REVENUE
Zenna Home sells 26% online and 74% offline. Online runs through 3 retailers; offline through 2.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 1.79M ratings on 5 retailers, Zenna Home averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 1.79M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
