GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Waterpik, a brand under Church & Dwight (NYSE: CHD), maintaining an average product price of $67.48 across tracked channels. Amazon accounts for essentially the brand's entire tracked footprint at 99.7% of year-to-date revenue, leaving performance tightly bound to a single retail channel. Momentum weakened through the July–September window, with revenue falling 18.7% month over month and 26.0% across the quarter overall. Pricing softened alongside volume, slipping 1.7% month over month to $64.65 and 4.7% over the period, suggesting discounting did not offset the demand decline. Top-selling items cluster in the $42 to $88 range, led by the Aquarius WP-660 at $82.83 and the Cordless Advanced WP-560 at $84.47.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterpik.
BY REVIEW COUNT
Across 4.73M ratings on 1 channel, Waterpik averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 4.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$82.83
Price
$12M
Revenue
$84.47
Price
$9.1M
Revenue
$87.72
Price
$5.9M
Revenue
$42.15
Price
$3.89M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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