GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data spanning January 1 to June 30, 2026 across in-store retail channels, Waterpik—owned by Church & Dwight Co. (NYSE: CHD)—saw overall revenue grow 7.8% during the period, with the most recent month rising 6.4% versus the prior month. The brand's average product price climbed to $72.29, reflecting a 6.4% increase across the tracked period and a 2.7% month-over-month uptick to a recent $79.28. Amazon dominated Waterpik's offline distribution mix, commanding a 99.1% revenue share and leaving virtually no volume across other tracked retailers. Among top sellers, higher-priced models like the Aquarius Professional flossers averaged over $93, while the premium Promax with SmartAdvance Mode reached nearly $150. These trends underscore both pricing power and heavy channel concentration for the brand during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterpik.
BY REVIEW COUNT
Across 6.1M ratings on 1 channel, Waterpik averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$93.65
Price
$13M
Revenue
$93.81
Price
$8M
Revenue
$49.99
Price
$5.3M
Revenue
$84.77
Price
$5.2M
Revenue
$149.99
Price
$1.99M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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