GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Waterpik's revenue is almost entirely concentrated on Amazon, which accounts for 99.1% of its retail share. The brand's average product price stands at $70.68, with a notable 15.3% increase in average price observed over the tracked period. Despite this upward pricing trend, Waterpik experienced a 3.8% decline in overall revenue during the same timeframe. The Waterpik Aquarius Water Flosser Professional (WP-660) leads the product lineup at an average price of $89.08, followed closely by the Cordless Advanced (WP-560) at $87.06. This combination of rising prices and softening revenue suggests Waterpik may be navigating a period of price-driven demand sensitivity across its portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Waterpik on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Waterpik.
BY REVIEW COUNT
Across 6.1M ratings on 1 channel, Waterpik averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.08
Price
$14M
Revenue
$87.06
Price
$8.6M
Revenue
$49.99
Price
$5.7M
Revenue
$82.75
Price
$5.4M
Revenue
$69.91
Price
$1.87M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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