Waterpik

Waterpik Market Overview

According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across tracked Amazon channels, Waterpik — a brand under Church & Dwight (NYSE: CHD) — held an average selling price of $75.92. Channel concentration is near-total, with Amazon accounting for 99.5% of year-to-date revenue. Momentum cooled through the summer, as revenue fell 17.9% month over month in the latest period and declined 4.3% overall across the June–August window. Pricing moved in the same direction, with the average price slipping 3.7% month over month to $73.13 and 7.8% over the tracked stretch. Notably, the brand's best-performing listings sit in the $92–$100 band, well above the blended average, pointing to promotional activity or a mix shift toward lower-priced entries as the driver behind softening realized prices.