Umbra

Umbra Market Overview

According to Grips Intelligence offline retail data, Umbra generated the overwhelming majority of its in-store revenue through Amazon, which held a commanding 90.7% share between January 1 and June 30, 2026, across the five channels tracked (Amazon, Home Depot, Lowe's, Ace Hardware, and Menards). During the April 1 to June 30, 2026 timeseries period, overall revenue declined 15.1%, including a 6.9% month-over-month drop, signaling softening demand. Even as sales slipped, the average selling price climbed 5.3% overall to $31.02, up 3.7% versus the prior month, suggesting a shift toward higher-priced items or reduced discounting. The remaining channels were tightly clustered, with Home Depot at 3.2% and Lowe's, Ace Hardware, and Menards each contributing roughly 2.0% of revenue. Together, these Grips Intelligence figures point to a brand heavily dependent on a single dominant channel while quietly pushing pricing upward against a backdrop of declining top-line performance.