GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Ace Hardware, Lowe's, and Menards, Umbra demonstrates an overwhelming concentration on Amazon, which accounts for 92.7% of the brand's total revenue share. The brand maintains an accessible average product price of $29.70, though pricing varies significantly by retailer, with Home Depot listings reaching up to $350.00 compared to sub-$10 items at Ace Hardware. Despite its dominant marketplace presence, Umbra's revenue declined 18.4% over the March to May 2026 period, signaling potential headwinds in consumer demand. Interestingly, average prices trended in the opposite direction during the same window, rising 2.5%, which may suggest a strategic shift toward higher-margin products or reduced discounting. The remaining revenue is spread thinly across four home improvement retailers, each capturing less than 2.5% share, highlighting a significant channel diversification opportunity for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Umbra on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Umbra.
BY REVIEW COUNT
Across 7.1M ratings on 5 retailers, Umbra averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 7.1M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
