GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Umbra maintains a highly concentrated retail footprint with Amazon commanding a dominant 93.0% share of the brand's total revenue. The remaining revenue is distributed among homedepot.com (2.2%), acehardware.com (1.7%), lowes.com (1.6%), and menards.com (1.5%), indicating minimal diversification across brick-and-mortar-affiliated channels. Umbra's average product price sits at $29.65, though pricing varies significantly by retailer, with Home Depot carrying premium items priced up to $350 compared to sub-$10 products at Ace Hardware. The brand experienced a notable 9.7% revenue decline over the tracked period, suggesting potential headwinds in consumer demand or shifting competitive dynamics. Despite the revenue dip, average pricing showed relative stability with only a modest 1.4% overall decrease, pointing to disciplined pricing strategy rather than aggressive discounting.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Umbra on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Umbra.
BY REVENUE
