Umbra

Umbra Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, menards.com and acehardware.com from January 1 to September 30, 2026 shows Umbra operating at an average product price of $27.44. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 88.2% of year-to-date revenue while the four home-improvement retailers together contribute just 11.8%, led by homedepot.com at 4.7%. Momentum softened over the July–September window, as revenue fell 19.2% across the quarter and declined a further 8.6% month over month in the most recent period. Pricing moved in the same direction, with the average selling price slipping 10.4% over the quarter to $25.34, a 5.0% month-over-month drop that sits below the year-to-date average. Together, the Grips Intelligence figures point to a brand whose near-term performance is tightly linked to a single dominant marketplace and to a softening price environment.