GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Menards, CRAFT + MAIN shows a heavily concentrated retail footprint, with Home Depot commanding 88.8% of the brand's total revenue share. The brand's average product price during this period stood at $552.68, though pricing saw a notable 43.7% overall decline across the tracked months. Menards and Lowe's account for a combined 11.1% of revenue share, indicating limited distribution diversification for the brand. Revenue performance also trended downward, dropping 46.3% over the observed timeseries period from March to May 2026. These metrics suggest CRAFT + MAIN faces significant headwinds in both pricing stability and sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 44% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CRAFT + MAIN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFT + MAIN.
BY REVENUE
CRAFT + MAIN sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 30K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.9
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$749.00
Price
$829K
Revenue
$1,650.76
Price
$682K
Revenue
$1,614.18
Price
$444K
Revenue
$1,745.02
Price
$443K
Revenue
$1,615.59
Price
$433K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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