GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Home Depot, Menards, and Lowe's, CRAFT + MAIN generated the overwhelming majority of its revenue at a single retailer, with homedepot.com accounting for 87.4% of revenue share, followed by menards.com at 8.6% and lowes.com at 4.0%. Grips Intelligence data shows the brand carried an average product price of $519.24 across the period, though the average price declined 23.3% over the tracked window. Revenue also softened, dropping 20.3% across the timeseries period of April 1 to June 30, 2026. This combination of heavy channel concentration alongside falling revenue and pricing points to margin and distribution pressure worth monitoring. The steep reliance on Home Depot in particular underscores how sensitive the brand's overall performance is to a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CRAFT + MAIN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CRAFT + MAIN.
BY REVENUE
CRAFT + MAIN sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 91% in Feb to 86% in Jun.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 36K ratings on 3 channels, CRAFT + MAIN averages 3.9★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
3.9
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$749.00
Price
$927K
Revenue
$1,650.76
Price
$546K
Revenue
$1,614.18
Price
$444K
Revenue
$1,745.02
Price
$443K
Revenue
$1,615.59
Price
$433K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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