GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, and Amazon from January 1 to September 30, 2026, ShoulderDolly's retail footprint is heavily concentrated among home improvement chains. Lowe's accounts for the majority of year-to-date revenue at 57.4%, with Ace Hardware contributing a further 35.1% and Amazon trailing at just 6.8%. That distribution leaves more than 92% of sales tied to two retail partners, a concentration that amplifies the impact of any shelf-space or assortment changes at either banner. Revenue has softened over the measured period, slipping 3.1% month over month and 4.1% overall. Pricing, meanwhile, has held steady, with the average product price at $32.15 and the most recent monthly figure of $31.52 up 1.2% sequentially and 0.3% across the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ShoulderDolly on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ShoulderDolly.
BY REVENUE
ShoulderDolly sells 15% online and 85% offline. Online runs through 3 channels; offline through 2. Online share has moved from 34% in May to 9% in Sep.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 36K ratings on 3 channels, ShoulderDolly averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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