According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's and Ace Hardware, ShoulderDolly's revenue declined 6.1% over the period, with the most recent month slipping a further 1.1%. Lowes.com accounts for the majority of brand revenue at 60.7%, while acehardware.com contributes a substantial 38.5%, leaving the brand's performance closely tied to just two retail partners. Average selling price sits at $31.50 year to date, though the latest monthly reading of $31.14 marks a 0.9% month-over-month dip and a 3.7% decline across the tracked window. That combination of softening prices and falling revenue suggests limited pricing power rather than a volume-driven trade-down. For ShoulderDolly, operated under private ownership, the near-term opportunity likely lies in broadening retail distribution beyond its current two-channel concentration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ShoulderDolly on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ShoulderDolly.
BY REVENUE
ShoulderDolly sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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