GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence data tracking York across Amazon, homedepot.com, menards.com, lowes.com, acehardware.com and Office Depot from January 1 to September 30, 2026 shows a brand under clear pressure, with revenue down 45.8% over the period. The steepest single-month decline came late in the July–September window, when revenue fell 51.7% month over month. Pricing followed the same trajectory, with the average price dropping 48.1% in a single month to $14.17 and sliding 37.8% overall, against a year-to-date average product price of $19.41. Channel concentration remains high for York, a brand within The Hershey Company (NYSE: HSY) portfolio, with Amazon accounting for 53.3% of revenue share and homedepot.com a further 32.6%, leaving menards.com (7.6%), lowes.com (3.3%), acehardware.com (1.9%) and Office Depot (1.3%) as minor contributors. These in-store performance signals point to a narrow distribution base where any shift at the top two retailers has an outsized effect on total revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 39% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for York on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for York.
BY REVENUE
York sells 90% online and 10% offline. Online runs through 3 channels; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 238K ratings on 6 channels, York averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 238K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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