GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to September 30, 2026, Trident's revenue declined 18.6% over the measured period, including a 5.1% month-over-month drop in the most recent month. Pricing has softened alongside demand, with the average price falling 11.3% to $11.80 and the year-to-date average settling at $12.36. Distribution remains highly concentrated, as Amazon accounts for 94.4% of tracked revenue while menards.com contributes just 5.0%. That channel split also drives a wide price gap, with Amazon multipacks averaging roughly $13.85 to $19.13 versus about $3.35 for comparable Menards listings. The combination of falling revenue, declining realized prices, and single-channel dependence suggests limited pricing power and elevated exposure to shifts in Amazon performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Trident on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVENUE
Trident sells 95% online and 5% offline. Online runs through 1 channel; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 406K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 406K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.27
Price
$979K
Revenue
$18.85
Price
$774K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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