GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across the tracked Amazon and Menards channels, Trident's average product price stood at $13.21. Channel concentration is the standout dynamic: Amazon accounted for 95.1% of year-to-date revenue, while menards.com contributed just 4.4%. Revenue edged up 0.6% over the tracked period, with the most recent month posting a stronger 6.4% month-over-month gain. Pricing moved in the opposite direction, with the average price slipping 3.2% overall to $13.03 in the latest month, suggesting volume growth came alongside modest price softening. Assortment also differs sharply by channel, with multipack Amazon listings ranging from roughly $10 to $19 versus three-pack Menards items near $3.35.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Trident on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVENUE
Trident sells 95% online and 5% offline. Online runs through 1 channel; offline through 2. Online share has moved from 2% in Mar to 96% in Jul.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 336K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 336K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.08
Price
$819K
Revenue
$19.26
Price
$633K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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