GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, International posted a 2.3% revenue increase over the January to May 2026 period across Menards, Amazon, and Home Depot. Menards.com dominated as the leading retail channel, capturing 48.4% of International's total revenue share, followed by Amazon at 36.4% and Home Depot at 15.2%. The brand maintained an average product price of $32.49, though average pricing saw a 7.9% decline over the tracked period. Despite a notable 22.8% month-over-month revenue dip in the most recent period, the brand's overall trajectory remained positive. International's heavy concentration at Menards.com, with nearly half of all revenue, highlights a significant retailer dependency worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for International.
BY REVENUE
International sells 39% online and 61% offline. Online runs through 2 channels; offline through 1.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVENUE
$244.58
Price
$22K
Revenue
$246.06
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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