International

International Market Overview

According to Grips Intelligence in-store data, International generated the majority of its revenue through menards.com, which accounted for 57.5% of total revenue share between January and April 2026, followed by homedepot.com at 23.0% and Amazon at 19.6%. The brand's average product price stood at $30.80 across these three tracked retailers during the period. Notably, International experienced a significant average price decline of 32.1% over the observed timeframe, signaling potential shifts in product mix or promotional activity. Overall revenue also trended downward, dropping 13.9% across the reporting period. These pricing and revenue trends suggest International may be navigating increased competitive pressure or strategic repositioning within its retail channels.