GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, International posted a 2.3% revenue increase over the January to May 2026 period across Menards, Amazon, and Home Depot. Menards.com dominated as the leading retail channel, capturing 48.4% of International's total revenue share, followed by Amazon at 36.4% and Home Depot at 15.2%. The brand maintained an average product price of $32.49, though average pricing saw a 7.9% decline over the tracked period. Despite a notable 22.8% month-over-month revenue dip in the most recent period, the brand's overall trajectory remained positive. International's heavy concentration at Menards.com, with nearly half of all revenue, highlights a significant retailer dependency worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for International on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for International.
BY REVENUE
International sells 52% online and 48% offline. Online runs through 2 retailers; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1.62K ratings on 3 retailers, International averages 4.0★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.0
/ 5
From 1.62K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$244.58
Price
$22K
Revenue
$246.06
Price
$12K
Revenue
