According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across menards.com, homedepot.com, and Amazon, International generated its revenue predominantly through a single retail channel, with menards.com commanding a dominant 68.3% share, followed by homedepot.com at 16.3% and Amazon at 15.5%. Grips Intelligence data shows the brand's revenue declined 12.1% over the period, while the average product price fell sharply by 18.7% to settle around $25.46. In the most recent quarter tracked (April 1 to June 30, 2026), momentum remained soft, with revenue slipping another 5.4% month-over-month. Average pricing likewise eased 5.9% versus the prior month to $19.60, suggesting sustained pricing pressure across the portfolio. These converging declines in both revenue and price point to a challenging first half for the brand across its key home-improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for International on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for International.
BY REVENUE
International sells 32% online and 68% offline. Online runs through 2 channels; offline through 1.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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