International

International Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across menards.com, Amazon and homedepot.com, International — a brand of International Motors, a wholly owned subsidiary of TRATON SE (FRA: 8TRA) — generated 3.6% revenue growth over the tracked period. Distribution is heavily concentrated, with menards.com accounting for 76.0% of year-to-date revenue, Amazon contributing 20.6% and homedepot.com trailing at just 3.4%. Momentum accelerated late in the period, as revenue climbed 23.6% month over month within the June–August timeseries window. Pricing moved up sharply alongside volume, with the average selling price reaching $26.18 in the most recent month, a 41.7% monthly increase and 22.4% higher across the period versus a period-wide average of $21.78. The combination of rising prices and continued revenue growth suggests International is capturing value rather than discounting, though its narrow reliance on a single retail partner remains a structural risk.