International

International Market Overview

According to Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to September 30, 2026, International — a brand under TRATON SE (FRA: 8TRA) — generates the majority of its revenue at menards.com, which holds a 53.3% share. Amazon follows closely at 44.3%, while homedepot.com accounts for just 2.4%, leaving the brand's performance concentrated in a two-channel split. The average product price sits at $27.14 across the tracked period, with the most recent month reading $29.30 after a 6.3% month-over-month decline. Despite that short-term softening, average pricing is up 7.4% overall for the period, pointing to a gradual upward shift in realized price. Revenue momentum has moved the other way, falling 17.4% month-over-month and 22.4% across the tracked window, a gap worth watching as pricing and volume trends diverge.